NEW YORK, NY--(Marketwired - January 04, 2016) - CrowdTwist, an industry-leading provider of multichannel loyalty and engagement solutions, announced today that Forrester Research, Inc., an independent research company, has recognized CrowdTwist as a Leader in "The Forrester Wave™: Customer Loyalty Solutions For Midsize Organizations, Q1 2016."
The Forrester report, which was released on Jan. 4, categorizes companies as Leaders, Strong Performers, Contenders, and Challengers. CrowdTwist was cited as one of three "Leaders" in the mid-size customer loyalty solutions space.
Loyalty Becomes a Priority
According to Forrester, "improving customer loyalty is likely to be a top marketing priority for 82% of global marketing decision-makers at midsize organizations in the next 12 months." These decision makers are seeking "loyalty solutions that help companies identify and track customers, reward behavior, and drive deeper engagement," according to Forrester. Forrester cites CrowdTwist among vendors that are "taking a page from the disruptor's handbook and delivering multichannel loyalty capabilities more quickly and at a lower cost."
The Forrester Wave report gave CrowdTwist among the top scores in the Vision and Loyalty Strategy Design categories. It also received the second-highest scores in the Analytics and Measurement category.
Time to Market
"For retailers and consumer goods companies looking to get an engagement-focused loyalty program up and running quickly, CrowdTwist is the right partner," the report said.
"This vendor brings strong digital member engagement capabilities with its omnichannel-focused approach to loyalty -- in fact one implementation has more than 100 different ways to earn points," the report added.
"CrowdTwist is honored and pleased to be named as a Leader in customer loyalty solutions for midsize organizations," said Scott Matthews, CEO of CrowdTwist. "I believe that this recognition reflects the company's commitment to offering clients deep insights, strategy, and technology to build more meaningful, loyal, and engaging relationships with their customers. I believe that it also demonstrates the growing importance of multichannel loyalty and engagement. We will continue to innovate and lead the market as the provider of choice in the loyalty industry."
"The Forrester Wave™: Customer Loyalty Solutions for Midsize Organizations, Q1 2016" reviewed the seven most significant loyalty service providers against 40 criteria to understand how each vendor "fulfills [Forrester's] criteria and where it stands in relation to other vendor solutions in order to help customer insights (CI) professionals supporting loyalty strategy to select the right partner for their customer loyalty initiatives."
CrowdTwist works with leading brands including Pepsi, Nestlé Purina, L'Oréal, and TOMS. Last year the company received a patent for its systems and methods managing brand loyalty, underscoring its distinctive abilities to track and reward brand interaction and multichannel engagement.
Read the full Forrester Wave™ report and the rankings for each loyalty service provider at www.crowdtwist.com/forresterwave.
CrowdTwist is an industry-leading provider of comprehensive multichannel loyalty and engagement solutions that drive incremental spend, leading to better customer data, stronger insight, and more personalized experiences. We are revolutionizing loyalty, helping top brands including Pepsi, Nestlé Purina, L'Oréal, and Zumiez develop a deeper understanding of customers. For more information, visit www.crowdtwist.com, or call 646.845.0646.
To learn more about CrowdTwist, please visit www.crowdtwist.com.