NEW YORK, NY--(Marketwired - February 09, 2016) -
SummitSync today announces the availability of the first professional networking app that empowers busy professionals to find the right connections at conferences and events to reach their business goals faster. Providing a single, universal app that supports all conferences and events, SummitSync enables busy professionals to filter through conference clutter and random messages to find meaningful connections that will translate into real business opportunities. From upfront due diligence and goal-setting, to on-site meetings and post-event reporting, SummitSync helps attendees navigate the complete event lifecycle for optimal engagement and return on investment (ROI).
How it Works
SummitSync takes the awkwardness out of networking at events, enabling the 90 million professionals who attend tradeshows and conferences in the U.S. annually to be less anxiety-ridden, more productive and get more value from their time and interactions at events. It combines a fun, easy-to-use social networking and discovery frontend with enterprise-class features for data capture and CRM integration on the backend. Simply sign-up using your LinkedIn credentials, select the conference you are attending and swipe right (interested) or left (not interested) when event attendees appear. This unique upfront filtering system, and inherent double-blinded opt-in nature of the app, removes any unnecessary friction so that you connect with only those interested in meeting you. When a mutual connection is made, in-app messaging, as well as access to your email, calendaring tools and CRM systems are readily available.
"Business opportunities are unlocked when people convene around similar purposes and are able to make meaningful connections," said John Corrigan, CEO and Co-Founder of SummitSync. "The SummitSync app lets you extract more value from your events by streamlining the meeting process -- making it efficient and fun. By combining the social properties employees crave with the backend functionality and accountability enterprises demand, SummitSync is changing the way attendees engage, nurture and quantify business opportunities at events. It's where connections are made and business opportunities happen."
Why It's Different
Contrary to existing conference networking apps, SummitSync is a single download for all events that goes beyond the booth to offer post-event reporting, relationship management and the upfront data and analysis needed to make smart investments. PwC estimates that Fortune 1,000 organizations spend $280 billion annually on industry conference and customer events -- more than any other marketing budget line item -- yet calculating ROI and ensuring maximum return from their presence at events has long evaded marketing departments and C-level decision makers.
SummitSync has responded, providing full integration with Salesforce.com or the enterprise CRM system of choice so that contacts can be captured automatically and relationships managed efficiently. Post-event reporting is made simple and performance analytics help gauge ROI, determine future commitments and decide on resource allocation. Moreover, a patent-pending predictive matching algorithm calculates the likelihood of a business relationship being formed between potential connections. With SummitSync organizations can better understand event ROI and make informed decisions on where their time and money should be spent for optimal impact and return.
"SummitSync is key to improving the value of industry events for our organization," said Kayne Grau, CEO of DRIVIN. "We send a significant number of employees to events each year and have a booth presence at conferences and tradeshows, but it's still difficult to measure the effectiveness of our employees' interactions and business connections made at these events. SummitSync gives us the intelligence needed to be successful at the individual employee and company level by analyzing which events and connections produce the greatest returns for our business."
Who Should Use It
SummitSync is designed for knowledge workers and other professionals who regularly attend work events and want a simple, continuous experience for turning virtual contacts into real, live business opportunities in the most painless and streamlined way possible. It is for corporate executives responsible for overseeing and justifying the participation and performance of employees at events, as well as marketing professionals and managers responsible for event budget, success and meeting business goals. Event production companies have also seen the value in SummitSync as a means of promoting their events, creating a positive attendee experience and offering additional sponsorship opportunities for exhibitors.
"We produce more than 200 events annually for the commercial real estate industry, that's roughly a new event every 2-4 weeks," said Christopher Wainwright, Event Producer and Director at Bisnow. "We've created a brand reputation that's all about breaking the B2B mold by making the events we produce entertaining, informative and fun. SummitSync fits our vision and lets us pass along the same enthusiasm to our customers who want more value from the events they attend and are looking for a fresh approach to event networking, promotion and sponsorship."
To date, SummitSync has signed on 15 major events and conferences with more than 5,000 users. The app is available for download in the App Store or on Google Play.
SummitSync is a smart, professional networking app that empowers busy professionals to make meaningful connections at events and reach their business goals faster. By combining a fun, easy-to-use social networking, filter and discovery frontend with enterprise-class features for data capture, CRM integration and performance analytics on the backend, SummitSync is changing the way organizations engage, nurture and quantify business opportunities at conferences and events. Simply swipe and sync to identify valuable business connections with ease, unlock opportunities faster and justify costs to employers. To learn more about SummitSync visit www.summitsync.com or follow us on Twitter @summitsync.
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