SOURCE: ICTV Brands Inc.

ICTV Brands Inc.

June 08, 2016 08:00 ET

ICTV Brands, Inc. Announces Jidue Facial Massager Expanding Distribution

Sales Results for Jidue in the US Are Very Promising

WAYNE, PA --(Marketwired - June 08, 2016) - ICTV Brands, Inc. (OTCQX: ICTV) (CNSX: ITV), a digitally focused direct response marketing and international branding company focused on the health, wellness and beauty sector, announced today that the initial media test results for the Jidue Facial Massager are very promising and plans are underway to expand distribution channels.

On May 10th we announced that Jidue would be presented on the daytime talk show, "The Real". Jidue was featured in the Girl Chat segment of "The Real" that aired on May 11th. During the segment, each host tried on their Jidue Facial Massager, experiencing the 18 pulsating nodes targeting 4 key pressure points, while on stage. Here is a link to the presentation https://www.youtube.com/watch?v=xYnXg5yKtyY.

Sales far exceeded our expectations with over 500 units being ordered at Jidue.com from Wednesday to Sunday of that week, resulting in over $63,000 in sales. During the same time period we also sold 155 Jidues at Amazon.com, bringing our total sales attributed to "The Real" airing to over $77,000 in just 5 days. Our marketing team continues to digitally remarket to those who visited the website and did not purchase and even now, almost a month later, we are still seeing customers using the promo code, TheReal10, which was given out on the show.

In addition to the success of "The Real", our new long form infomercial has been testing very well in the United States. Throughout the month of May ICTV has simultaneously run both television and digital media campaigns for Jidue with a profitable return. As a result of Jidue's initial success in the United States, we have begun the process of expanding our distribution by dubbing the commercial into Spanish, as well as cutting a 5 minute commercial to expand our media footprint. Plans are also underway to test the English show in the Canadian market and ultimately in French Quebec.

Next week ICTV's President, Rich Ransom, and Vice President of Sales, Doug Crouthers, will be attending the Electronic Retailing Association's European Conference in Barcelona, Spain where they will have the opportunity to meet face-to-face with over 30 international distributors from around the world. This will be the first opportunity for many distributors to hear how well Jidue has performed thus far in the United States and the goal will be to get many of them testing Jidue in their territories this summer.

Rich Ransom, President, stated "Our team is so thankful for the free publicity that "The Real" gave our Jidue brand last month. It was the perfect jump start to our US media launch for Jidue. We will continue to expand our media presence to build brand awareness for Jidue, while at the same time our sales team is diligently working on getting retail placement for Jidue for the upcoming 2016 holiday season. We are also very excited about launching Jidue into our vast international network of distributors. I am personally very happy to be able to take the good news of our US results to our partners in person next week in Barcelona."

ICTV Brands, Inc.
ICTV Brands, Inc. sells various health, wellness and beauty products through a multi-channel distribution strategy. ICTV utilizes a distinctive marketing strategy and multi-channel distribution model to develop, market and sell products through direct response television (DRTV), Internet/digital, e-commerce, live television shopping and retail. Its products are primarily sold in the U.S. and available in over 60 countries. Its products include DermaWand, a skin care device that reduces the appearance of fine lines and wrinkles, and helps improve skin tone and texture, DermaVital, a professional quality skin care line that effects superior hydration, the CoralActives brand of acne treatment and skin cleansing products, and Derma Brilliance, a sonic exfoliation skin care system which helps reduce visible signs of aging, Jidue, a facial massager device which helps alleviate stress, and Good Planet Super Solution, a multi-use cleaning agent. ICTV Brands, Inc. was founded in 1998 and is headquartered in Wayne, Pennsylvania. For more information on our current initiatives, please visit www.ictvbrands.com.

Forward-Looking Statements
Forward-Looking Statements. This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act") (which Sections were adopted as part of the Private Securities Litigation Reform Act of 1995). Statements preceded by, followed by or that otherwise include the words "believe," "anticipate," "estimate," "expect," "intend," "plan," "project," "prospects," "outlook," and similar words or expressions, or future or conditional verbs such as "will," "should," "would," "may," and "could" are generally forward-looking in nature and not historical facts. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the Company's actual results, performance or achievements to be materially different from any anticipated results, performance or achievements. The Company disclaims any intention to, and undertakes no obligation to, revise any forward-looking statements, whether as a result of new information, a future event, or otherwise. For additional risks and uncertainties that could impact the Company's forward-looking statements, please see the Company's Annual Report on Form 10-K for the year ended December 31, 2014, including but not limited to the discussion under "Risk Factors" therein, which the Company has filed with the SEC and which may be viewed at http://www.sec.gov.

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