SOURCE: PRSA - Gulfstream Chapter

March 16, 2007 13:46 ET

“Death of a Celebrity: A PR Nightmare?”

FORT LAUDERDALE, FL -- (MARKET WIRE) -- March 16, 2007 --

WHO:       Public Relations Society of America (PRSA) -  Gulfstream Chapter
           (www.prsagulfstream.org)

WHAT:      "Death of a Celebrity: A PR Nightmare?"

           A local, national, and international media feeding frenzy was on
           almost from the moment Anna Nicole Smith was found unconscious
           at the Seminole Hard Rock Hotel and Casino in Hollywood.  Her
           celebrity, questions surrounding how she died, and the status of
           her infant daughter were just a few of the reasons Anna Nicole's
           passing continues to make news around the globe.

           PRSA Gulfstream takes an inside look at the death of a celebrity
           through the eyes of three people who were there.  Learn how
           public relations professionals and the press operate in crisis
           mode and how situations can effectively be managed by
           understanding what both sides want and need.

SPEAKERS:  Gary Bitner -- Bitner Goodman
           Matt Sedensky -- Associated Press
           Tonya Alanez -- Sun-Sentinel

WHERE:     Carter Park Recreation Center
           1450 W. Sunrise Boulevard
           Fort Lauderdale, FL

WHEN:      Thursday, March 22, 2007
           11:30 A.M. -- networking; 12:00 P.M. -- lunch and program

COST:      $20 -- PRSA members in advance; $30 -- non-members in advance;
           $30 -- PRSA members at the door; $35 -- non-members at the door;
           $15 -- students

WHY:       PRSA Gulfstream is home to a diverse, dedicated and talented
           group of public relations practitioners located primarily in
           Broward County, Florida.  Through compelling monthly
           programming, the Chapter advances the profession by providing
           members and other communicators a forum to improve skills,
           knowledge, and value to their organization by learning
           strategies and best practices from local and national experts.

R.S.V.P:   Register online at www.sporg.com (event # 77735) or contact
           Lahoma Scarlette at lscarlette@broward.org.

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