SOURCE:, Inc., Inc.

May 19, 2014 09:00 ET

:DentalPlans Launches New Brand Identity

Renewed Focus on Customer Engagement and a Healthy Smile for Everyone

PLANTATION, FL--(Marketwired - May 19, 2014) - Today :DentalPlans unveiled its new brand identity that reflects the company's successful evolution as the largest dental savings plan marketplace. The updated brand is a result of an intensive creative process and customer insight research, and will appear across all customer experience platforms, including the company's Web site, social media, membership cards, online videos, and future advertising campaigns.

"Since 1999, :DentalPlans has served more than 1 million members, offering dental savings plans that are easy to use, flexible and affordable," states Bob Harris, CEO of :DentalPlans. "The :DentalPlans brand extends beyond offering dental savings plans to its members -- it is about making oral care accessible and affordable to everyone."

The contemporary brand identity brings new life to :DentalPlans by updating the look and feel, tone, and messaging of the company's branded assets. ":DentalPlans strives to deliver an engaging overall experience and advocacy on behalf of consumers nationwide. One way we do this is through our :DP AtYourService™ Team, conveniently available via phone and LiveChat. Our: DP AtYourService™ Specialists are there to share their expertise and leave no question unanswered. Our positioning says it all, 'We've got you covered,'" adds Harris.

Another way the company is looking to add value for its customers is through the introduction of its exclusive member value program, :DP MemberDelights™, later this year. The value program will extend special offers to members and free products throughout their membership.

The updated :DentalPlans logo was designed to be simple, clean, and uplifting. To build on its position as the leading dental savings plan provider and respected industry expert, :DentalPlans also launched a new Web site for its customers. Through its messaging, :DentalPlans is looking to convey the ease and peace of mind that consumers will experience, as the company helps everyone find the right dental care for the best possible value.

The new look will be launched online through the :DentalPlans internal creative team and across offline channels via the media and creative at Hawthorne Direct, out of Los Angeles.

Dental savings plans are a simple to use, cost effective and affordable alternative to dental insurance, designed for individuals, families, and groups looking to save money on their dental care needs. Members pay a low annual fee for access to a network of participating dentists, who have agreed to accept a reduced fee from plan members as payment-in-full for services performed. As a plan member you simply show your membership card when visiting any of the 100,000+ (more than 75 percent of the practicing dentists in America) participating dentists to receive dental procedures at a reduced price that's up to 10 to 60 percent off. Members can choose from more than 40 different plans from trusted healthcare brands, like Aetna, Careington, Signature Wellness, and UNI-CARE. Plans start at $79.95/year (which equates to less than $7/month), offer immediate membership, no waiting to use your plan, no forms to file, and no limit to how often you can use your plan.

:DentalPlans has grown significantly over the past several years and has been named in the Inc. 5,000 list for the past three years. "As a trusted market leader, :DentalPlans wants to maximize its impact on the healthcare marketplace. We feel the new brand identity will help us deliver a best-in-class experience for our members," adds Harris. "The online experience to purchase dental savings plans has never been simpler. And it is all backed by a great customer care team, leaving you with someone always on your side to ensure consumers lead healthier, happier lives."


:DentalPlans has successfully been operating as a private exchange since 1999, as the largest dental savings plan marketplace. Similar to a membership at a warehouse club, consumers pay an annual fee and get access to reduced rates on dental services and cosmetic dentistry and orthodontia, as well as vision and pharmacy. Members can choose from more than 40 different plans from trusted healthcare brands, like Aetna, Careington, Signature Wellness, and UNI-CARE, and have access to more than 100,000 dentists in combined networks nationwide. :DentalPlans has affordable plans to fit any need and budget. And, depending on the plan you choose, consumers save 10 to 60 percent off services. Visitors of can compare plans by ZIP code or procedure, view sample savings and find a nearby dentist. :DentalPlans is committed to making you smile, by making access to quality oral healthcare affordable and available to everyone nationwide. It's one of the reasons the company has been on the Inc. 5000 list, 3 years standing. To connect with :DentalPlans visit us at or on Facebook at

Contact Information

  • For more information:
    Melissa Watkins 
    Public Relations Counsel 
    Office: 804-402-5316 
    Kelly Cioe
    Public Relations Counsel
    Office: 603-436-2347