February 12, 2007 09:00 ET

1-800-FLOWERS.COM and UGENmedia Create Strategic User-Generated Content for Valentine's Day

Online Florist to Strengthen Relationships With Passionate Consumers via User-Generated Campaign

NEW YORK, NY -- (MARKET WIRE) -- February 12, 2007 -- UGENmedia, a leading provider of user-generated advertising solutions, today announced that 1-800-FLOWERS.COM (NASDAQ: FLWS), the world's leading florist and a provider of specialty gifts for all occasions, has partnered with UGENmedia this Valentine's Day to create a user-generated advertising initiative that allows consumers to create "Video Valentines" (

"Consumer-generated advertising is quickly gaining as one of the more intriguing marketing vehicles available today and can be used in many creative ways," said Jim McCann, CEO and founder of 1-800-FLOWERS.COM. "With this initiative, our customers can engage with our site and express themselves and connect with their loved ones in an innovative and entertaining way."

UGENmedia's web-based platform integrates with an existing web site, allowing brands to efficiently collect, distribute and measure the performance of consumer-generated marketing. The technology provides easy-to-use tools for publishing consumer video, audio, photo and text media spots as well as administrative capabilities allowing the marketer to properly manage the program. UGENmedia combines the excitement of user-generated content with the disciplines of online marketing practices.

1-800-FLOWERS.COM is leveraging UGENmedia's technology platform to allow users to upload photos, write messages and choose musical themes and video elements for their "Video Valentine." The different elements are then combined into a 60-second video spot, reviewed for inappropriate content, and then can be posted on the site for others to review.

"1-800-FLOWERS.COM is leading the retail market by incorporating user-generated marketing to drive user engagement and loyalty," said Adam Benjamin, CEO and Co-Founder of UGENmedia. "By leveraging the UGENmedia technology, 1-800-FLOWERS.COM will not only strengthen their customer following, but should also create incremental marketing and sales opportunities."

User-generated content sites, such as platforms for photo sharing, video sharing and blogging, comprised five out of the top 10 fastest growing web brands in July, according to research from Nielsen//NetRatings, and 75% of all online adult consumers and 92% of online youth use one or more forms of user-generated online content, according to Forrester Research. UGENmedia's business model leverages the user-generated content phenomenon, giving marketers, publishers and consumers a structured opportunity to share and distribute user-generated marketing concepts.

About UGENmedia

UGENmedia, a leading provider of user-generated marketing solutions, offers advertisers, ad agencies and publishers the tools and services to incorporate consumer passion into their online marketing plan. UGENmedia provides a patent-pending platform that allows marketers to efficiently collect, distribute, and measure the performance of consumer-created video, audio, text and photo media spots while providing an interactive branding and social networking experience for the consumer.

Founded by marketers for marketers, UGENmedia provides a unique, cost-efficient data acquisition opportunity and offers passionate consumers an innovative and structured way to join a brand dialogue. The company is based in New York City. More information can be found at

About 1-800-FLOWERS.COM®

For more than 30 years, 1-800-FLOWERS.COM Inc. -- "Your Florist of Choice®" -- has been providing customers around the world with the freshest flowers and finest selection of plants, gift baskets, gourmet foods, confections and plush stuffed animals perfect for every occasion. 1-800-FLOWERS.COM® offers the best of both worlds: exquisite, florist-designed arrangements individually created by some of the nation's top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight "Fresh From Our Growers(SM)." Customers can "call, click or come in" to shop 1-800-FLOWERS.COM twenty four hours a day, 7 days a week at 1-800-356-9377 or Sales and Service Specialists are available 24/7, and fast and reliable delivery is offered same day, any day. As always, 100 percent satisfaction and freshness are guaranteed. The 1-800-FLOWERS.COM collection of brands also includes home decor and children's gifts from Plow & Hearth® (1-800-627-1712 or, Problem Solvers® (, Wind & Weather® (, Madison Place® (, HearthSong® ( and Magic Cabin® (; gourmet gifts including popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676 or; exceptional cookies and baked gifts from Cheryl&Co.® (1-800-443-8124 or; premium chocolates and confections from Fannie May Confections Brands® ( and; gourmet foods from® (; wine gifts from (; gift baskets from 1-800-BASKETS.COM® ( and the BloomNet® international floral wire service, which provides quality products and diverse services to a select network of florists. 1-800-FLOWERS.COM, Inc. stock is traded on the NASDAQ market under ticker symbol FLWS.

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