SOURCE: 1-800-GOT-JUNK?

July 26, 2005 13:21 ET

1-800-GOT-JUNK? to Introduce New Tagline, Despite Posting Record Revenues

"1-800-GOT-JUNK? Just Get it Done..."

VANCOUVER, BC -- (MARKET WIRE) -- July 26, 2005 -- A good tagline is critical to consumers. As revenues continue to soar, and profits continue to climb, CEO Brian Scudamore has decided to re-focus his brand, and change the tagline for his company 1-800-GOT-JUNK?. Still famous as "North America's Largest Junk Removal Service" Scudamore decided to shift gears to better represent the emotional experience the service provides. While still holding on to the previous tag line, 1-800-GOT-JUNK? will be aggressively marketing the new logo this summer, as new customers are being introduced to the brand from coast to coast.

1-800-GOT-JUNK? brought in corporate re-focusing theorist and founder Simon Sinek of Sinek Partners in New York . Sinek, who has worked with many blue-chip corporations, was eager to assist with the evolving message of the hyper-growth junk removal company.

Why they did it

Understanding the emotional experience customers have when using the service was critical in developing the new marketing message. 1-800-GOT-JUNK? was expanding at a hyper-growth pace, and they wanted to better understand why. Sinek credits face time with customers as a major reason for the new approach to company messaging.

Sinek's extensive research and field work with the junk removal conglomerate involved meeting with customers face to face to talk about the service, and why they decided to use it. Unanimously, customers declared the service was so impressive because it helped them do something they had been putting off for too long.

There can be enormous risk any time a company completely alters their brand image, or direction. Marketing master Simon Sinek is no stranger to risk, and worked closely with the 1-800-GOT-JUNK? leadership team to help re-shape the tagline and brand message. As a teacher at Columbia University in his spare time, Sinek was eager to show Scudamore just what "brand re-focusing" was all about, and what it could do.

"What makes a brand a great brand is its ability to create an emotional response by the mere utterance of the brand name. Changing the tagline is part of a broader refocusing effort to capture that visceral response when people experience 1-800-GOT-JUNK?," says Sinek from his NY office.

"What we do is so much more than simply Junk Removal. In a hectic world, our customers live a busy lifestyle, and we help them remove obstacles, and get something accomplished. That's what this re-focusing effort is all about," Scudamore says proudly.

Have you got junk in your life? Millions of people's homes and offices are cluttered with junk and useless items. 1-800-GOT-JUNK? is pioneering an industry that is helping them unclutter their lives. Whether it's an old couch, a pile of junk in the garage, backyard debris or old office furniture, 1-800-GOT-JUNK? will get rid of it for you. Founded in 1989, 1-800-GOT-JUNK? is located in over 150 locations making it North America's largest Junk Removal Service. For more information visit www.1800gotjunk.com.

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