March 09, 2007 14:07 ET

1-800 Radiator Launches Their Third Michigan Franchise

Family Owned Outlet Delivers to the Northwestern Suburbs of Detroit

DETROIT, MI -- (MARKET WIRE) -- March 9, 2007 -- This Monday 1-800 Radiator opened their second Detroit area franchise. The locally owned outlet is situated in West Bloomfield. Marvin Beasley, his wife Charlie, and their two sons operate the franchise. The Beasleys will deliver to Pontiac, Troy, Waterford, Rochester Hills, Royal Oak, Highland, and other cities in the area.

Each year American auto shops and individual vehicle owners install over six million new radiators. 1-800 Radiator dominates the industry. The company gets parts to these customers within a few hours after an order is placed and at competitive pricing. By offering low prices and speedy deliveries 1-800 Radiator has become the largest independent direct distributor in the nation. The Beasley family will put the 1-800 Radiator business model to work, bringing the company's lifetime warranty and same-day delivery to the cities surrounding Northwest Detroit.

Marvin Beasley has a thirty-year history working in automotive engineering, parts manufacturing, and upper level management in the auto industry. His oldest son, Ike Beasley, has ten years of auto testing and service experience. Marvin's second son, Charles Beasley, is an experienced salesman with a bachelor's degree in business management. This business education complements Marvin and Ike Beasley's extensive automotive experience. Together the Beasleys possess the ideal combination of drive, business education, and industry experience needed to operate a 1-800 Radiator franchise. 1-800 Radiator added to the Beasley's knowledge base with their comprehensive franchisee-preparation program. During a visit to the company's corporate headquarters the Beasleys were taught about the radiator market, and 1-800 Radiator's inventory management systems.

In his first couple months of business Marvin Beasley plans to get out and meet the auto shop owners in the territory and introduce himself and his business. "We want to exceed our customers' expectations," Marvin states, reaffirming his dedication to customer service. With the opening of Marvin Beasley's 1-800 Radiator outlet, the company's buying power, inventory, and lifetime guarantee are available through a locally owned, family operated business.

The Beasley family opened 1-800 Radiator of Northwest Detroit on Monday, March 05, 2007.

About 1-800 Radiator

1-800 Radiator is an auto parts distribution franchise and the largest independent parts distributor in the nation. The 1-800 Radiator business model provides retail and wholesale customers with radiators delivered to their doorstep in a matter of hours at competitive pricing. They offer their services through their online outlet,, and through franchise locations across the country. To their franchisees, 1-800 Radiator provides unprecedented technological and practical support.

If you'd like to know more about 1-800 Radiator, or to schedule an interview with Ted Rippey, Director of Franchising call Emily Doppe at (707) 747-7400 ext. 5216 or email her at

Contact Information

  • For further information contact:
    Emily Doppe
    (707) 747-7400 ext. 5216
    Email Contact