SOURCE: MarketResearch.com

MarketResearch.com

April 06, 2010 08:08 ET

10 Trends Influencing Consumer Attitudes Towards Financial Services

ROCKVILLE, MD--(Marketwire - April 6, 2010) -  MarketResearch.com has announced the addition of Datamonitor's new report "10 Consumer Trends for Financial Services Providers in 2010 and Beyond," to their collection of Banking & Financial Services market reports. For more information, visit http://www.marketresearch.com/redirect.asp?progid=67618&productid=2619888

Datamonitor has highlighted 10 trends that will influence consumers and their attitudes to FS in 2010 and beyond. These trends are varied and wide reaching; some driven by the global economic crisis while others emerge from broader consumer trends motivated by technological developments and changing lifestyles.

The successful banks of 2010 will be those that effectively remove the stain of 'too big to fail' from their brand image. This is easier to accomplish for smaller, local banks that can more effectively convey a human face to the consumer.

Consumers are confused by the jargon that accompanies the purchasing of financial products and more than ever seek a clearer understanding of what they are truly signing up for when they commit.

The branches of the future will place more weight on the experiential aspect of the FS services. When a customer invests the time and effort involved in making a personal visit to the bank, the branch experience must justify their trouble.

The report is global in scope, highlighting the broad consumer trends that will influence the attitudes and behaviors of consumers towards FS in 2010. Extensive secondary sources as well as primary data are used to analyze emerging trends in the context of existing industry strategies.

This report includes:

  • Key insights on how best to position product propositions given the consumer trends emerging in 2010
  • Profiles collected through primary and secondary data about how consumers are reacting as they emerge from the global economic crisis and contemplate the future
  • Examples of FS providers already attuned to emerging consumer trends, showcasing best practice

For more information, visit http://www.marketresearch.com/redirect.asp?progid=67618&productid=2619888

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