SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

February 11, 2011 19:40 ET

10 PR Power Writing Tips: How to Create Compelling Copy That People Want to Read and Share

Bulldog Reporter's PR University Presents a New 90-Minute Teleconference

OAKLAND, CA--(Marketwire - February 11, 2011) -  PR professionals seeking the most powerful words, phrases and styles that capture people's attention -- that get their messages picked up by the press and make them go viral online will learn from a stellar panel of copywriting experts the latest tips, insights and strategies for packing maximum power into every word, should attend this new, 90-minute teleconference.

This upcoming PR University teleconference titled: "10 PR Power Writing Tips: How to Create Compelling Copy That People Want to Read and Share" will help PR pros acquire smart writing techniques and put new zing into their messages. Join this panel of PR writing masters as they share their very best advice for helping them incorporate "words of wonder" into their copy and helping their company score more front-page ink, Web coverage, air time and buzz online and off.

This exclusive PR University webinar takes place on Thursday, February 17, at 1PM EST (noon CST; 11AM MST; 10AM PST).


Michael Smart, National News Director, Brigham Young University; Founder, Michael Smart PR

Nancy Brenner, SVP, Director of Media Relations, MS&L Global Corporate, New York

Don Bates, APR, Fellow PRSA; Academic Director, Graduate School of Political Management, George Washington University

Tom Gable, APR, Fellow PRSA, CEO, Gable PR

What PR Pros Will Learn: 

  • Why press releases fail: Common writing mistakes to avoid when planning and writing releases -- and how to make sure theirs rise to the top of the pile
  • Brainstorming and outlining secrets guaranteed to help them find the best peg and write more quickly on deadline -- without sacrificing the quality of their copy
  • How to structure their materials for optimal impact and readability
  • Best Practices: Anatomies of stellar press releases and email pitches... plus the magic elements they must make part of every document they craft
  • Writing for the Web: How to tell stories on multiple platforms -- and how to make their own copy (whether a Tweet or speech) more interactive to boost engagement and reach
  • The fundamentals of good, crisp writing -- and how to apply this wisdom to the press release, pitch, speech, blog post or status update on their to-do list right now
  • Why word choice matters: Credibility-building language and the jargon and fuzzy language that saps the power from their copy
  • Pre-Writing Research: What PR pros must know before they touch a keyboard -- and how to outline and map content in advance for better results
  • New Web 2.0 Writing Rules: How (and why) online copy writing differs from traditional PR writing, corporate releases and even media pitches

  • Register now
  • Purchase On Demand
  • Download PDF Brochure

For more details go to conference home page or download the PDF brochure

Attendance at this Bulldog Reporter's PR University webinar costs just $299 per dial-in site. Participants in the 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

Contact Information