SOURCE: Venmark International

Venmark International

November 29, 2011 09:06 ET

10 Tips From Venmark International Help Companies Get More Press Coverage

WELLESLEY, MA--(Marketwire - Nov 29, 2011) - Venmark International is offering a new paper that provides 10 tips that will help companies understand how to improve their product launch and success at getting product news press coverage. The firm is regarded by many editors as the best product publicity firm in the country.

Product News- 10 Tips for Getting the Most Press Coverage is a commonsense guide that was prepared for technically oriented entrepreneurs and marketing executives, especially in small to medium-sized companies. The essence of the tips is to understand how press releases help editors gather information for their readers and, therefore, how to give them what they need and want.

The premise of Product News- 10 Tips for Getting the Most Press Coverage is that you can have the most incredible products but if you don't know how to properly communicate with the media, you will not be successful. One tip, for example, is to "Adopt a Giving Mindset," another is to "Substantiate all Performance Claims." This advice makes the job of editors easier and, therefore, helps companies get more product publicity.

Product News- 10 Tips for Getting the Most Press Coverage is available for download from www.venmarkinternational.com.

About Venmark International
Founded in 1977, Venmark International specializes in publicizing products and product applications for all types of manufacturers and distributors. The firm is expert at getting widespread product news coverage in-print and online and has been recognized as a quality news source by numerous media outlets. Steven M. Stroum, the founder and president has been recognized for his contribution to the small business community by serving on the Commonwealth of Massachusetts Small Business Task Force and was also appointed a Small Business Advisor to the Governor of Massachusetts.

Venmark International's business model offers real marketing solutions to their clients because the firm knows how to develop product news releases that convey the message necessary to get their products featured in media outlets that are appropriate to achieving their marketing objectives. Their distinctive approach provides tangible marketing solutions: greater product visibility, enhanced company image and credibility, high-value sales leads, superior branding, more website traffic, and better organic search engine positioning.

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