SOURCE: Cable & Wireless Communications

Cable & Wireless Communications

April 27, 2016 10:00 ET

100 Days to Rio 2016 -- Until the Magic Begins!

Get Ready to Experience the Olympic Games Like Never Before With Flow

PORT OF SPAIN, TRINIDAD--(Marketwired - Apr 27, 2016) - On April 27th, Flow joins International Olympic Committee (IOC) partners all over the world in celebration of the official 100-day countdown to the Rio 2016 Olympic Games.

To mark the occasion, Flow, the region's only multi-platform Rio 2016 Olympic Games broadcast partner, officially announced that it will be broadcasting the Games in HD across the region on Flow Sports, as well as on up to three additional HD channels. Flow will also be delivering the Games via the innovative Flow Rio 2016 Extra app, giving customers access to every Olympic event at their fingertips, and "on the go", a first for the Caribbean region.

"As we join the rest of the world in celebrating the 100-day countdown to one of the biggest sporting events in the world, we are indeed excited at the prospect of delivering the highest quality HD broadcast across multiple platforms, enabling customers to view the games not only on TV but on their mobile devices," said John Reid, President of Flow.

Flow will offer viewers the widest range of Olympic programming, available through Flow Sports and other dedicated TV channels, giving customers over 2000 hours of live sporting action, more than any other broadcaster in the region.

Flow has also inked regional endorsements with several Caribbean athletes. Some of those athletes will be featured in Flow's Olympics Campaign, including Olympic Gold medalist Kirani James (Grenada); athletic hopefuls Khalifa St Fort (Trinidad and Tobago); Delano Williams (Turks and Caicos); star hurdler Jaheel Hyde (Jamaica) and 2015 Pan Am Games gold medalist, high-jumper, Levern Spencer (St. Lucia).

On April 22nd Flow launched a regional "text-to-win" competition, which will give customers from across the region the chance to win the "Ultimate Rio 2016 Olympic Games Tour." Four lucky winners will be recipients of the Gold Tour Package, which includes tickets for two to the coveted men's and women's 100 metre finals, the two football semi-finals, and beach volleyball matches. The winners will also be treated to guided tours of Rio de Janiero, as well as a grand farewell dinner.

"We wanted to make this the best possible Olympic Games experience for our customers," said Reid. "We will give them an opportunity to participate in the excitement leading up to the games, and provide several lucky customers a chance to win the trip of a lifetime. These competitions, on top of our best-in-class, around-the-clock HD coverage of the Games, are sure to make these Olympic Games the most pleasurable and memorable experience yet for sports fans around the region."

About Cable & Wireless Communications Plc

Cable & Wireless Communications Plc (CWC) is a full service communications and entertainment provider, operating in Latin America and the Caribbean. With annual sales of over US$2.4 billion, it operates both mobile and fixed networks, supported by submarine and terrestrial optical fibre backhaul capacity. CWC delivers superior high-speed mobile data, broadband and video services. It has leading market positions in Mobile, Fixed Line, Broadband and Video consumer offers. Through its business division, CWC provides data centre hosting, domestic and international managed network services, and customised IT service solutions, utilising cloud technology to serve business and government customers.

The Group also operates a state-of-the-art subsea fibre optic cable network that spans more than 48,000 km -- the most extensive in the region -- as well as 38,000 km of terrestrial fibre providing wholesale and carrier backhaul capacity.

CWC has more than 7,300 employees serving 6.4 million customers (Mobile 4.1m; Fixed Line 1.1m; Video 470k and Broadband 690k) across 42 countries. The Group's leading brands include; LIME and Flow in the Caribbean; BTC in The Bahamas; Mas Movil in Panama; C&W Business and C&W Networks. CWC is the market leader in most products offered and territories served. It is a major contributor to local communities through its corporate social responsibility programmes.

Cable & Wireless Communications Plc's shares are quoted on the London Stock Exchange under the ticker CWC. The Group is headquartered in London with its operational hub located in Miami, within close proximity to the Caribbean and Latin America.

For more information visit: www.cwc.com.