Asda Money t/a Asda Financial Services Limited

August 20, 2012 01:00 ET

100 Not Out: Many of Today's Over-50s Can Expect to Reach 100

LEEDS, UNITED KINGDOM--(Marketwire - Aug. 20, 2012) - Asda Money looks at latest Office of National Statistics (ONS) figures on how many Brits will be alive to celebrate their 100th birthday in the decades to come.

Thanks to advances in medicine and the fact that most of us are leading healthier lifestyles, modern Brits can expect to live to ages that would simply have staggered our recent ancestors.

The latest ONS figures show that as many as one in three Brits born in 2012 can expect to live to celebrate their 100th birthday. As many as 95,000 people that are celebrating their 65th birthday this year will still be alive at 100.*

Growing life expectancy is likely to have a significant effect on everything from employment law, family life, over-50s insurance, pensions and more.

There are currently 14,500 people alive in the UK today that are over 100. This figure is set to rise to 110,000 people by 2035 and could rise to a staggering 276,000 by 2060. By comparison, in 1961, there were just 500 women aged over 100 and 92 men that were over 100 years old.

The fact that many of us can expect to reach our 100th birthdays is something that should be celebrated. Most of us lead healthier lives today than we did just 30 or 40 years ago. On top of this, advances in healthcare mean that we are now able to treat more and more health conditions.

The impact on society of an older population will be profound and it is likely that what we perceive as being old today will over the course of a generation be viewed as relatively young.

This is already changing in many ways; for example, today's over-50s are far more active and lead far more adventurous lives than their parents did at this age. All you have to do is look at the likes of celebrities like Madonna, Keith Richards and Dame Helen Mirren to see that being over-50 doesn't mean over the hill anymore.

Notes to Editors

* 26 March 2012 Office for National Statistics -

About Asda Over50s Life Cover

  • Whole of life insurance that pays out a Guaranteed cash lump sum on death
  • Available to 50 to 80 year olds living in the UK
  • Guaranteed acceptance, no medical
  • Premiums start from just £5 a month, that's about 17p a day
  • Pays out in full on death after just 1 year
  • Payments that never go up

Asda Money is a trading name of Asda Financial Services Limited. Asda Financial Services Limited uses a selection of companies to provide its products and services. Please refer to for details of our product partners and the relevant terms and conditions for each of our products and services.

Liverpool Victoria Friendly Society Limited: County Gates, Bournemouth BH1 2NF.

Asda Money is a trading name of ASDA Financial Services Limited. ASDA Financial Services Limited and ASDA Stores Limited act as an introducer appointed representatives to Liverpool Victoria Friendly Society Limited (LVFS) for Asda Over 50s Life Cover. Asda is a trademark of Asda Stores Limited. LV= is a registered trade mark of LVFS and is a trading style of the Liverpool Victoria group of companies. LVFS is authorised and regulated by the Financial Services Authority, register number 110035. LVFS is a member of the ABI, AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF. Tel: 01202 292333.

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