SOURCE: Winning Brands Corporation

September 12, 2011 15:15 ET

1000+ Stain Remover to Launch With www.TheHardwareIndustry.com

Innovative Web-Based Resource Matches 1000+ Stain Remover With Potential Retailers

NEW YORK, NY--(Marketwire - Sep 12, 2011) - Winning Brands Corporation (PINKSHEETS: WNBD), www.WinningBrands.com, reports that its 1000+™ Stain Remover brand has been honoured with the designation of "Official First Product" with an innovative web-based resource that matches new products with interested hardware retailers www.TheHardwareIndustry.com. The new portal is expected to formally begin operations within 30 days. The site is currently undergoing final preparations. The identity of all participating manufacturers, and their products, will be unveiled at the time of launch. The operators of TheHardwareIndustry.com are targeting an initial audience of 24,000 retailers to begin using the portal and request direct delivery of samples to their stores for evaluation. This can include independent stores, individual locations of chains or head office buyers.

Michael Braun, CEO of TheHardwareIndustry.com, comments on why 1000+ Stain Remover was awarded the distinction of "Official First Product" for the launch: "Many top quality manufacturers have expressed interest and will be participating at TheHardwareIndustry.com. However, even amongst this first-class group, Winning Brands demonstrated special effort to understand the mission. They committed to a good experience for retailers and are organizing themselves to excel in this venue. These qualities, and the fact that all of our target retailers will benefit genuinely from becoming acquainted with 1000+ Stain Remover, made the brand deserving of the 'Official First Product' designation."

The HardwareIndustry.com responds to a need. It is a chronic challenge for manufacturers to get their new products into retailers' and consumers' hands. Despite industry consolidation, there are still many thousands of retailers with individual priorities and protocols. This makes the complexity and cost of reaching them solely through sales agents and distributors very high. www.TheHardwareIndustry.com is an internet application that brings retailers and manufacturers together for the sole purpose of exposure of the manufacturer's products to a suitable and voluntary audience, supported by sampling and evaluations. Mr. Braun expands: "If you are a hardware store owner or manager and are interested in seeing and trying what's new, then www.TheHardwareIndustry.com will be a godsend. Simply see what you like, and request it to give it a test drive. You won't be pestered with follow-up e-mails. We have a strict policy about this. From the manufacturer's perspective, it's a powerful improvement in efficiency to concentrate their investment in samples for people who really want them. It's a good atmosphere because only participants who want to be here are in the mix. There is no waste. Being online and operating 24 hours per day means that the system reflects today's faster pace of business activity too. We've received very strong encouragement from the industry and are confident that www.TheHardwareIndustry.com will be a great success. That's why I am so pleased to confirm that Winning Brands has done something special by earning a place in our launch as the 'Official First Product.' We wish them all the best for their interesting new brand, 1000+ Stain Remover."

ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation is a manufacturer of advanced cleaning solutions, including 1000+ Stain Remover, World's Most Versatile Cleaning Solution™ www.1000Plus.ca, alternative to conventional solvents. The innovative stain remover and multi-cleaner, which was known during test marketing as Winning Colours, is much discussed in social media because of its interesting performance qualities: http://www.youtube.com/results?search_query=winning+colours+stain+remover&aq=0. 1000+ is targeted by Winning Brands to become the world's favourite stain removing solution because of its remarkable skin-friendliness, versatility and economy when diluted with water. 1000+ also uses 90% less packaging than conventional cleaning solutions by being super-concentrated, enabling consumers to throw away far fewer bottles into the waste stream, together with reduced waste in cardboard case packaging, fuel consumption and CO2 emissions related to transportation. The phrase "World's Most Versatile Cleaning Solution" and 1000+ Stain Remover are trademarks of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation. Winning Colors/WinningColours is a registered trademark of Niagara Mist Marketing Ltd.

ABOUT THE HARDWARE INDUSTRY, INC: TheHardwareIndustry.com is committed to assisting manufacturers in the collection and management of critical product evaluation data used to bring new product to market in a timely and cost-effective manner.

Contact Information

  • PRODUCT INFORMATION and INTERVIEWS:

    Winning Brands Corporation
    11 Victoria Street, Suite 220A
    Barrie, Ontario, Canada L4N 6T3
    Tel: (866) 722-3542
    Fax: (705) 737-9793
    Jean Wursten-May
    Assistant to the CEO
    jean@winningbrands.ca

    The Hardware Industry, Inc.
    P.O. Box 8588
    Key Largo, FL, 33037
    (305) 453-5050
    Michael Braun
    CEO
    PressRelations@thehardwareindustry.com