106.9 THE BEAR Ottawa's Best Rock

106.9 THE BEAR Ottawa's Best Rock
Astral

Astral

February 04, 2011 03:00 ET

106.9 THE BEAR Is Back!

Ottawa's Best Rock Returns to Ottawa

OTTAWA, ONTARIO--(Marketwire - Feb. 4, 2011) -

Note to the editors: There is a photo associated with this release.

Heralded by a familiar growl, THE BEAR – the heritage and legendary Astral Radio rock brand - is coming back from hibernation to reclaim the airwaves at 106.9 on the FM dial in Ottawa and 99.9 in The Valley. Ottawa's best rock THE BEAR promises listeners a return to more of the rock music that they know and love drawn from a deeper, wider musical catalogue; as well as the return of the interactive and marquis features that continue to resonate with the station's core audience. 

106.9 THE BEAR is more than a tried, tested and true active rock format. 106.9 THE BEAR is a lifestyle unique to the area. The real rock, on-air staff delivers lifestyle content for adult males 25-54 that is topical and irreverent, cool, and sometimes controversial. Broadcasting a playlist as deep as it is wide and including artists from AC/DC to Nirvana and Metallica to Three Days Grace, if it rocks, you'll hear it on THE BEAR.

"THE BEAR is committed to operating a highly entertaining and successful radio station that promises listeners exciting programming and more of the rock music that they know and love," said Bruce Gilbert, Brand Director, 106.9 THE BEAR. "We've been listening intently to our audience and in response to popular demand we've brought THE BEAR brand and Ottawa's Best Rock back to the Nation's Capital".

From the THE BEAR Den broadcast headquarters, listener favourites including THE BEAR's Most Wanted (Request Show) heard twice daily at noon and 6pm and the ever popular 9 In A Row will once again engage listeners. 

There will be no staffing changes as a result of the shift. THE BEAR's already credible on-air line-up represents a perfect mix of heritage, energetically new and market familiar personalities. Gonzo, Kaz & Jay will rule THE BEAR's Breakfast in the mornings, veteran Bear personalities Wendy Daniels and Scott Lear will see you through your day and your evening while Ottawa rock radio announcer Joe Leary, will rule the drive home.

"The arrival of THE BEAR in Ottawa will create an engaging and distinctive experience that will enhance the value of our offering to consumers and advertisers," said Denis Bouchard, General Manager, 106.9 THE BEAR. "THE BEAR will continue to be active in the community with the goal to increase participation on-air, on-line and on-site for the benefit of our listeners. For instance, THE BEAR Children's Fund, our foundation that in its history has raised over $1 million for local children's charities, will once again be an important priority for the station in Ottawa and the surrounding area".

On-air staff will continue to interact with their audiences via Facebook and Twitter and on the website www.thebear.fm. Here listeners can tune in for concert announcements, live webcasts of celebrity appearances, DJ blogs, and choice video clips, photos and podcasts.

In the community, look for the familiar BEAR logo (slightly updated) emblazoned on "BEAR Wear" and listen for the trademark bear growl at your favourite events from BEAR Bashes to Bluesfest. 

Beginning February 7th, listeners should keep it locked on THE BEAR for chances at rock and roll road trips, including:

  • Ozzy Osbourne + Slash in Miami

  • Green Day's American Idiot in New York

  • Jägermeïster Music Tour 2011 in Toronto

  • Kiss in Houston

  • Rush in Chicago

  • The Big 4 (Metallica, Slayer, Megadeth, And Anthrax) in Indio(Palm Springs)

  • UFC 129 in Toronto

  • Playboy Mansion Summer Solstice Party in Los Angeles

106.9 THE BEAR, PART OF THE ASTRAL FAMILY

Astral is one of Canada's largest media companies. It operates over 100 of the country's most popular pay and specialty television, radio, out-of-home advertising and digital media properties. Astral plays a central role in community life across the country by offering diverse, rich and vibrant programming that meets the tastes and needs of consumers and advertisers. To learn more about Astral, visit www.astral.com.

ATTN. EDITORS: Images, fact sheet, bios, program grid, and more available upon request.

To view the photo associated with this release, please visit the following link: http://media3.marketwire.com/docs/bear.jpg

Contact Information

  • KNOCK ON WOOD COMMUNICATIONS + EVENTS
    Karen Wood
    613-236-8452 x 500
    Karen@kowpr.com
    or
    KNOCK ON WOOD COMMUNICATIONS + EVENTS
    Stephanie Kersey
    613-236-8452 x 507
    Stephanie@kowpr.com