SOURCE: 10Fold

10Fold

October 12, 2015 14:28 ET

10Fold Adds Innovative Technologies to Fifth Annual Media SharkTank Event, Introduces "People's Choice" Award, Interactive Web App, and Digital Photo Booth

Award-Winning High-Tech PR Firm Taps WaveMaker's Rapid Application Development Tools to Build Companion App, Selects TapSnap for Interactive Digital Photo Booth at Annual Charitable Event

SAN FRANCISCO, CA--(Marketwired - Oct 12, 2015) - 10Fold, a full-service B2B technology public relations agency, today announced the company has enhanced its Media SharkTank event, taking place October 15, 2015 at Hotel Vitale in San Francisco, with innovative technologies from WaveMaker and TapSnap. Now in its fifth year, 10Fold's Media SharkTank is an annual media event designed for high-tech companies to test their business pitch with renowned print, online and broadcast reporters. Using WaveMaker's rapid application development tools, 10Fold developed a companion interactive web application that provides information about the panelists and participants, as well as a live voting feature for a "People's Choice" award. TapSnap will augment the networking reception with an interactive, touch screen photo booth, where attendees can write personal messages directly on photos, add digital props, and instantly share their experience on social media.

The engaging format resembles the popular ABC television show "Shark Tank," but in this case CEOs or executive spokespersons deliver a private, three-minute pitch based on the uniqueness of their product offering, business model, or other market differentiator to a panel of the Bay Area's sharpest broadcast and business press journalists. Media judges provide valuable, private, 1:1 feedback based on their honest and expert opinion about what stories and details work, and more importantly, the information that doesn't work for the media. Executives will walk away with a richer understanding of how to work with the media and how to sharpen their company pitch. A concurrent reception runs during the event, providing opportunities for networking and informal meetings.

New this year is the introduction of the "People's Choice" Media SharkTank award. 10Fold has asked each media panel to select the spokesperson with the best pitch to give their pitch again during the networking reception. Attendees, participants, 10Fold staff, and judges will have the opportunity to vote in real-time for the best presentation via the web application. Once the last finalist has presented, voting will only be open for a brief time and results will be shown on large monitors in real-time during the event. The executive with the most votes will be awarded the "People's Choice" award and will receive free production of one company video through 10Fold's video division ProMotion Studios.

Also new this year is the addition of TapSnap, which provides digital photo booths with interactive touch screen technology, giving attendees the ability to play around with props and share pictures instantly on social media with the event's hashtag. Participants will see the fun photos come to life on screens around the venue, adding a new interactive element to the event.

"The addition of WaveMaker and TapSnap takes our Media SharkTank event to the next level. These innovative solutions are perfectly aligned with the forward-thinking companies pitching at the event," said Susan Thomas, founder and CEO of 10Fold. "We're incredibly excited to be working with WaveMaker -- who is building an app that will allow us to leverage digital interaction to enhance our guests' experience. And with TapSnap, our guests will be able to connect with other guests and easily digitally share their event experiences with their social circles."

WaveMaker is an affordable, turnkey rapid app development solution that allowed 10Fold to quickly build a robust app in less than one week. WaveMaker's modern and well-designed UI makes app development easy, especially when design and coding skills are limited. The app is built with responsive web design so that all users have an optimal viewing and interaction experience, complete with easy reading and navigation with a minimum of resizing, panning, and scrolling -- across a wide range of devices from desktop computer monitors to mobile phones. Its speed, portability, and scalability allow the app to reach such a large audience.

"As soon as 10Fold shared its idea for the Media SharkTank app, we immediately knew we could deliver on their vision quickly and easily," said Jay Pullur, chairman of the board of WaveMaker. "The speed and simplicity of building contemporary looking and business-grade apps, particularly when technical experts and designer availability are limited, is something all businesses can benefit from. Whether it is providing custom applications to employees to convey information or an interactive feature like 10Fold's 'People's Choice' voting app, WaveMaker can build the app and provide elements they would not be able to achieve on their own."

Companies participating in 10Fold's Media SharkTank are asked to donate $1,750 for the opportunity to pitch the media in this educational format. Proceeds benefit Baykeeper, a charity in San Francisco dedicated to keeping the bay a safe habitat. At the end of the event, a check is presented to the charity once all executives have had a chance to present and the "People's Choice" winner has been selected.

About 10Fold
10Fold is a leading North American public relations firm with regional offices in San Francisco, Pleasanton and Capistrano Beach, California. As a privately owned company founded in 1995, 10Fold provides strategic communications and content expertise to B2B organizations that specialize in networking, IT security, cloud, storage, Big Data, enterprise software, AppDev solutions, wireless, and telecom. The award-winning, highly-specialized account teams consist of multi-year public relations veterans, broadcasters and former journalists. 10Fold is a full-service firm that is widely known for its media and analyst relations, original content development, corporate messaging, social media and video production capabilities (through its division ProMotion Studios). For more information, please visit www.10fold.com or follow us on Twitter (@10FoldComms) and Facebook (www.facebook.com/10FoldComms).

About WaveMaker
WaveMaker's software platform revolutionizes how enterprises build, deliver and manage modern custom applications, improving business agility and fostering innovation. WaveMaker leverages the latest trends and technologies in Rapid App Development (RAD) such as multi-device auto-responsive interfaces and componentized app assembly, Docker for app-optimized container deployment on private infrastructures, and APIs and MicroServices Architecture (MSA) for scalable integration. WaveMaker, Inc., a Pramati Technologies company, is headquartered in Mountain View, CA with offices in Hyderabad, India. For more information, visit www.wavemaker.com, or like us on Facebook, follow us on Twitter, or connect with us on LinkedIn.

Contact Information