SOURCE: Sage Software

August 23, 2005 09:00 ET

1139% Return on Sage Software SalesLogix CRM Investment Wins Big River Telephone Company a Technology ROI Award From Nucleus Research and CIO Decisions

Big River Recognized for Leveraging SalesLogix CRM to Far Exceed Average Telecom Industry Customer Satisfaction Ratings and Drive Cross-Selling Revenues

SCOTTSDALE, AZ -- (MARKET WIRE) -- August 23, 2005 -- Sage Software today announced that Nucleus Research and CIO Decisions Magazine selected SalesLogix CRM customer Big River Telephone Company as a 2005 Technology ROI award winner. The awards honor ten IT solution deployments that have produced positive bottom-line financial and business results. Big River Telephone achieved a 1,139 percent return on investment, Nucleus Research determined, by implementing SalesLogix which paid for itself in one month. The implementation also helped Big River achieve a 98.6 percent customer satisfaction rating, exceeding the 70 percent telecommunications industry average.

"It was important that the CRM solution we chose was able to adapt to our dynamic sales and support processes and automate management of our growing customer base," said Kevin Cantwell, president, Big River Telephone Company. "Because of SalesLogix and the great work of our employees, other Telecommunications companies now visit us to see how properly implemented technology can improve their operations."

Nucleus Research analysts worked with CIO Decisions editors and independent CIOs to evaluate each organization's technological response to business requirements. Nucleus Research measured each implementation's ROI using a consistent methodology on which it has based thousands of ROI assessments worldwide. Costs and associated benefits produced metrics representing Big River's ROI over a three-year period.

"Big River Telephone Company has shown that it understands the long-term value of aligning IT strategies with the business goals," said Rebecca Wettemann, vice president of research, Nucleus Research. "Using SalesLogix to enable an industry-specific customer relationship management and support system has allowed the company to dramatically improve its service to customers and leverage its positioning as a state-of-the-art service provider to grow sales of its telecommunications services."

Big River Telephone Company is a full-service telecommunications company headquartered in Cape Girardeau, Missouri, and is the only telephone company to receive a Nucleus Research and CIO Decisions 2005 Technology ROI award. Big River and its authorized SalesLogix business partner, Strategic Sales Systems, customized SalesLogix to combine existing billing, customer support and sales management systems.

Among many benefits realized from its SalesLogix implementation, Big River Telephone was able to automate all account management processes and reallocate 21 percent of its customer service resources to higher revenue-generating activities. Big River employees manage all accounts through a SalesLogix dashboard view that monitors each customer's network and provides instant alerts to support requests.

SalesLogix CRM Suite

With more than 7,000 customers worldwide, SalesLogix is the CRM leader for small to medium-sized businesses. SalesLogix delivers easy-to-use and integrated sales, marketing, customer service and support automation solutions that can be tailored to an organization's unique customer acquisition, retention and development processes. SalesLogix is available through the Sage Software CRM channel of over 450 business partners. For more details visit or call (800) 643-6400.

About Big River Telephone

Big River Telephone Company is a full service telecommunications company offering a full suite of local telephone, long distance, VoIP, Broadband over Powerline, Wireless, Broadband over Cable, and Internet services to business and residential customers in the Midwest. For more information visit or call 800-455-1608.

About Nucleus Research

Nucleus Research is a global provider of IT advisory and research services that provides CFOs, CIOs and their staffs with the real-world information they need to maximize the business returns from their technology investments. Its analysts blend financial analysis and case-based investigations with comprehensive technology expertise to deliver factual return-on-investment (ROI) data to organizations worldwide. For more information, visit

About CIO Decisions

TechTarget's CIO Decisions is the first monthly magazine designed to serve CIOs and senior IT executives in the 40,000 businesses in the US midmarket. Together, these businesses -- companies with approximately 100 to 1000 employees or revenues from $50 million to $2 billion -- represent the largest and fastest-growing market for IT products and services. More information is available at

About Sage Software (formerly Best Software)

Sage Software offers leading business management products and services that support the needs, challenges and dreams of more than 2.4 million small and mid-sized customers in North America. Its parent company, The Sage Group plc (London: SGE.L), supports 4.5 million customers worldwide. For more than 25 years, Sage Software has delivered easy-to-use, scalable and customizable applications through its portfolio of leading brands, including Abra, ACCPAC, ACT!, BusinessVision, CPASoftware, FAS, MAS 90, MAS 200, MAS 500, MIP, Peachtree, SalesLogix, and Timberline Office, among many others. For more information, please visit the Web site at or call (866) 308-BEST.

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