AtlasCare's Care to Share Program

AtlasCare's Care to Share Program

May 27, 2011 17:58 ET

12 Months, 12 Charities, $12,000: Care to Share Celebrates Its First Anniversary

OAKVILLE, ONTARIO--(Marketwire - May 27, 2011) - Over the last year, 12 not-for-profit organizations have each received a $1,000 donation from AtlasCare through its Care to Share Program. Registered charities are nominated online at www.atlascare.ca and recipients are chosen by random draw. Since its inception, over 1,600 nominations have been received.

"The wonderful thing about this program is that AtlasCare can support a variety of different organizations that assist their communities in very different ways," says Roger Grochmal, AtlasCare President and CBO. "There are so many charities out there that are doing amazing work. Our program creates awareness for their causes while supporting their missions."

Care to Share is a charitable giving program developed by Oakville heating, cooling and indoor air quality contractor AtlasCare. Nominated organizations must have a charitable registration number, operate within AtlasCare's service area and use funds to support local initiatives. There is no cause too small, or too large to be eligible. Nominations can be submitted a maximum of once per day at atlascare.ca.

The following community benefit organizations received a $1,000 donation from AtlasCare this year:

  • All-A-Board (May 2010)
  • The Dam (June 2010)
  • Oakville Y (July 2010)
  • JWIC (August 2010)
  • Toronto Intergenerational Partnerships (September 2010)
  • Halton Women's Place (October 2010)
  • Native Canadian Centre of Toronto (November 2010)
  • Moorelands (December 2010)
  • Lighthouse Program for Grieving Children (January 2011)
  • Mississauga Chapter of the MS Society (February 2011)
  • PAL Reading Service Inc. (March 2011)
  • ErinoakKids Treatment and Rehabilitation Centre (April 2011)

The Program has also a great example of community coming together to support the charities that matter to them. Many organizations have seen hundreds of nominations come in from staff, volunteers and those who benefit from their work. Organizations have used Facebook campaigns, newsletter and annual report articles, email blasts and more to increase their chances of being drawn.

And despite the fact that recipients are chosen by random draw and not the content of the submission, "The quality of the nominations has astounded us," says Roger. "A number of people shared very personal, very impactful stories. There is one individual who nominates her organization every week without fail."

"We look forward to continuing the Care to Share program and to working with all our partners – customers and charitable organizations alike - to make our community a better place for all," says Grochmal.

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