SOURCE: BlogHer

BlogHer

July 19, 2012 11:00 ET

125 Brands Join Diamond Sponsors Pfizer and Jimmy Dean®/Hillshire Farm® to Sponsor 8th Annual BlogHer Conference in New York City

Diverse Organizations Reach the Most Powerful Online Influencers at the Year's Largest Event for Women Online, BlogHer '12

BELMONT, CA--(Marketwire - Jul 19, 2012) - BlogHer, Inc., the premium cross-platform media network and publisher for women, today announced top sponsors for BlogHer '12, expected to host 4,000 attendees at the New York Hilton, August 2-4. Joining BlogHer's Diamond sponsors are Platinum sponsors Johnson & Johnson, The Oogieloves, Samsung, and Verizon Wireless.

"BlogHer's research consistently indicates that women nationwide turn to other women for purchasing advice and recommendations, across product verticals, and most frequently via blogs," said Elisa Camahort Page, BlogHer Co-founder and COO. "The organizations officially sponsoring BlogHer '12, from non-profits to Fortune 100 companies, help make the event possible and affordable and will have the perfect opportunity to gain valuable customer feedback and cultivate stronger relationships with women who are their customers... and who influence millions more of their customers."

Hillshire Farm®/Jimmy Dean®, Pfizer Return to BlogHer '12 as Diamond Level Sponsors

Jimmy Dean and Hillshire Farm brands return as top sponsors and will once again be serving up delicious samples that are guaranteed to keep appetites satisfied all weekend long. This year's activation includes the return of the Jimmy Dean Sun to introduce new savory breakfast products, and the opportunity for bloggers to unleash their culinary creativity at "Simplicious Dishes by Hillshire Farm" using a variety of great tasting smoked sausage products. 

"We have seen incredible engagement with the women who are digitally driving the conversation, allowing us to create a powerful dialogue with this important audience that directly reaches our consumers," said Jon Harris, Chief Communications Officer, The Hillshire Brands Company. "Hillshire Farm and Jimmy Dean brands look forward to their third year at BlogHer, providing the thousands of bloggers in attendance with delicious food, fun, and the opportunity to experience our leading brands first-hand."

Pfizer is returning to BlogHer for the second year in a row with two exciting experiences designed to help women live healthier and better.

"Get Old" is an interactive conversation around having a better quality of life at every age. Pfizer wants to know how women feel about getting old, provide an opportunity for them to share experiences and wisdom they've gained along the way, and give them access to tips, tools and information that will help them live life to the fullest.

"Feel Young" is inspired by women's desires to look and feel their best at every age. Pfizer Consumer Healthcare will create once-in-a-lifetime health and wellness experiences to inform, entertain and energize attendees. These experiences include:

  • Kick-Start BlogHer with The Rockettes
  • Hair, Make-Up, Action at the Feel Young Wellness Spa
  • Get to the Big Apple's Core scavenger hunt

Platinum Level Sponsors include Johnson & Johnson, The Oogieloves in the Big Balloon Adventure Movie, Samsung and Verizon Wireless

Five-time sponsor Johnson & Johnson returns to BlogHer. They will host an interactive lounge on the expo floor, featuring some of its largest philanthropic partnerships and best-known brands which specifically focus on mothers and their families. Johnson & Johnson is also a lead sponsor of BlogHer's inaugural HealthMinder Day on August 2, delivering expert content on health and wellness topics.

First time sponsor The Oogieloves® (www.oogieloves.com) join BlogHer '12 to introduce their big screen family film adventure, the first-ever interactive experience for children and their caregivers. The Oogieloves in the Big Balloon Adventure, opening Oogust (August) 29, 2012, will sponsor the fun, game-filled BlogHer Family Picnic on Sunday, August 5 at Chelsea Piers as a great way to end the week in NYC.

Samsung returns to BlogHer and expands its booth to include mobile devices, appliances and consumer electronics. As technology continues to change the way we work, play and live, Samsung will show attendees how to make life easier.

Verizon Wireless returns to BlogHer to showcase the value of family connectedness by highlighting an array of family-friendly services, as well as the latest smartphones, tablets, jetpacks and more. Verizon Wireless will also provide attendees with easy-to-use envelopes to recycle their no-longer-used cellphones through HopeLine®, turning them into support for victims of domestic violence.

BlogHer also thanks the following agencies for their support of BlogHer '12 at the newly created Agency Partner level: Marina Maher, MWW, and Weber Shandwick.

To register for the 2012 BlogHer Annual Conference, please visit:
http://blogher12.eventbrite.com

About BlogHer:
Reaching 40 million women each month (Nielsen Site Census, April 2012), BlogHer (http://www.blogher.com) is the leading cross-platform media network created by, for and with women social media leaders. BlogHer developed and leads the marketplace with the most robust economic and networking opportunities for women in social media and brands seeking to engage in authentic and persuasive dialog with them. Founded in February 2005 by Elisa Camahort Page, Jory Des Jardins and Lisa Stone, BlogHer publishes and syndicates news, information, advice and recommendations to and from 3,000 premium blogs, delivers uniquely insightful research on women in social media across interest areas, hosts the world's largest conferences for women in social media and curates a daily news service, BlogHer.com.

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