SOURCE: The NewsMarket

September 05, 2007 10:10 ET

13,000 Media Outlets in 193 Countries Now Sourcing Video Content on The NewsMarket

Forty-Three Percent Increase in Content Requests; Facebook, LinkedIn and Second Life Content Available on www.thenewsmarket.com

NEW YORK, NY--(Marketwire - September 5, 2007) - The NewsMarket (www.thenewsmarket.com), the online platform for media and marketing professionals to manage, share and exchange video content, announced today that it now has media users in more than 13,000 separate media outlets in 193 countries.

Growth of individual sign-ups from news professionals within these outlets has jumped 72% so far this year. The sharpest growth though comes from the 200% increase in the volume of video published on The NewsMarket by leading brands such as Microsoft, McDonald's, Volvo Cars and Nintendo.

The media has been able to also tap into a broadening array of content from new categories of customers placing their video on The NewsMarket's platform. Three of the most popular online communities -- Facebook, LinkedIn and Second Life -- have selected The NewsMarket to distribute their video content to the widest audience globally. Other new content is coming from innovative brands such as iRobot and icons such as Snoopy.

"Our media user growth is a reflection of both the increase in the amount of video being provided by our clients, as well as the stature of the newsmakers who are posting their video with us," says Shoba Purushothaman, CEO and Co-Founder of The NewsMarket.

The rapid adoption of video in all forms of communications has soared in 2007, with the largest surge being the rise of online video. According to The Pew Internet & American Life Project's first major report on online video, news content continues to be the top category among adult Internet users, with 37% of adult users saying they watch news videos.

The NewsMarket has also seen the following increases:

--  41% increase in video ordered by the top 100 media
    outlets 2007 year to date
--  Orders per story up by 25% over the last 12 months
    


About The NewsMarket

The NewsMarket is the online platform for corporations, governments and non-profit organizations to manage, share and exchange their video content. We have created the professional video destination at www.thenewsmarket.com connecting these content providers with over 13,000 media outlets, and the blogosphere, in 193 countries. The NewsMarket is headquartered in New York, with additional offices in Beijing, Delhi, London, San Francisco, Munich, Singapore, Hong Kong and Mumbai. The NewsMarket: where video means business.

Contact Information

  • Media Contacts
    David Murrow
    Dir. Communications
    The NewsMarket
    Email Contact
    T: 212-414-5661