SOURCE: Curves International, Inc.

March 21, 2011 16:22 ET

13th Annual Curves Food Drive Kicks Off in April

Curves Offers Incentives to Members and the Community to Donate Food and Cash to Benefit Area Food Banks

WACO, TX--(Marketwire - March 21, 2011) - During the month of April, Curves gyms will participate in the 13th Annual Curves Food Drive to collect non-perishable food and cash donations to benefit area food banks. Current members who make a $30 donation or an equivalent donation of food are eligible to receive a Curves reusable Food Drive grocery bag. And, from April 4-17, Curves will waive the membership fee for new members who donate a bag of non-perishable food or make a minimum donation of $30.

"Our goal is to top the donation that we made last year," said Curves founder Diane Heavin. "This is a great opportunity for the members of our Curves community to help strengthen their individual communities, too. Everything that our members donate at their local clubs will benefit local families in need."

In addition to the food and monetary donations that each gym collects, Curves International is offering gyms the opportunity to win cash prizes for their local food banks. Prizes will be awarded to clubs with the most food collected, clubs who beat their 2010 donation level by the largest amount and to two randomly selected clubs drawn from all the clubs who enter the contest. Curves clubs have donated more than 61 million pounds of food since 2004.

This year's Food Drive will get off to a strong start when Curves International founders Gary and Diane Heavin are featured on ABC Television's inspirational new show, Secret Millionaire, airing Sunday, April 3 at 8/7c. The Curves founders' moving episode will help Curves members understand how the Curves Food Drive is the perfect opportunity for each of them to give back to their own communities.

"The past few years have been difficult for many families," said Heavin. "Curves annual Food Drive is one way that people can make a real difference for a family in their community that is struggling. We encourage everyone, not just our members or those who are thinking about joining one of our gyms, to make a cash donation or drop off a bag of non-perishable food items at one of our Curves gyms in April."

For more information about Curves and the 2011 Curves Food Drive, please visit www.curves.com.

About Curves
Curves works every major muscle group with a complete 30-minute workout that combines strength training and sustained cardiovascular activity through safe and effective hydraulic resistance. Curves also works to help women lose weight, gain muscle strength and aerobic capacity, and raise metabolism with its groundbreaking, scientifically proven method that ends the need for perpetual dieting. Founders Gary and Diane Heavin are considered the innovators of the express fitness phenomenon that has made exercise available to millions of women globally, many of whom are in the gym for the first time. With thousands of locations worldwide, Curves is the world's largest fitness franchise. For more information, please visit: www.curves.com.