Thomas Cook

Thomas Cook

July 06, 2011 08:23 ET

170 Years of Thomas Cook: The Evolution of Brits Abroad

5th July Marks 170 Years Since the First Organised Trip

LONDON, UNITED KINGDOM--(Marketwire - July 6, 2011) - To mark 170 years since Thomas Cook's first organised trip, a rail journey from Leicester to Loughborough on July 5 1841, Thomas Cook, the travel experts who offer holidays worldwide, has traced the development of the typical Brit abroad through the ages.

From knotted handkerchiefs and rolled-up trousers - and now maxi dresses and designer flip flops- the Brit abroad has come a long way since the 1840s.

A snapshot study of package holidays over years reveals that, far from being the stereotypical boors abroad, British travellers tastes have become increasingly sophisticated. In addition, holidays are more accessible to Britons than ever.

From the days when you only had a few destinations to choose from to today where we have the world at our fingertips, Thomas Cook has evolved to meet the needs of today's travelers. Whether that's the popular package to key European hotspots, a luxurious long haul escape or a once in a lifetime adventure experience, Thomas Cook – and the holidaymaker – have certainly come a long way since 1841.

Manny Fontenla-Novoa, Thomas Cook's CEO said: "We are incredibly proud of our heritage. When Thomas Cook first started offering travel he would never have believed that all these years on his name would appear on hundreds of stores, aircraft and in holiday resorts all over the world. He would be delighted to see that he enabled millions of Britons to enjoy quality holidays around the globe. Our archive pictures show how customer's clothes, habits, hobbies and preferences really have changed and developed over the years."

APPENDIX: BRITISH HOLIDAYMAKERS OVER THE DECADES
1850's
Top Locations 1. France
2. Belgium
3. Germany
Favourite Tunes Anything by Beethoven, Verdi, Brahms
Popular Souvenirs Photographs
Typical Clothing Bowler hats, high collars, moustaches, bonnets, watch chains
Typical Food Stew
Popular Entertainment Strolls, talks about the local culture
1900's
Top Locations 4. Egypt
5. India
6. Holy Lands
Favourite Tunes Puccini, Rachmaninov, Grieg
Popular Souvenirs Book of Postcards, stick of rock, paintings
Typical Clothing Pith helmets, guns
Typical Food Curry
Popular Entertainment Camel rides
2010's
Top Locations 1. Spain
2. Turkey
3. Greece
Favourite Tunes 1. Lady Gaga "Bad Romance"
2. Black Eyed Peas "I got a feeling"
3. Eminem & Rhihanna "Love the way you lie'
Popular Souvenirs Local delicacies, clothes and jewellery
Typical Clothing Maxi dresses, wedge heels, designer sunglasses and bags, panama hats
Typical Food Local cuisines such as Tapas and Meze and Sushi
Popular Entertainment Cultural excursions and diving

About Thomas Cook UK & Ireland:

Thomas Cook UK & Ireland is the second largest leisure travel group in the UK with around 19,000 employees offering holidays worldwide to destinations such as Turkey and Cyprus. The company has a network of more than 800 high street stores, leading websites, and some of the world's favourite travel brands.

Thomas Cook UK & Ireland is part of Thomas Cook Group plc. For more information please visit http://www.thomascook.com.

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