SOURCE: Electronic Retailing Association

September 05, 2007 12:07 ET

17th Annual Convention to Attract More Than 3,000 Direct-To-Consumer Professionals

Electronic Retailing Association Annual Convention to Feature Advertising Guru and TV Host Donny Deutsch, Nationally Known Political Editor Arianna Huffington

LAS VEGAS, NV--(Marketwire - September 5, 2007) - The Electronic Retailing Association, the only industry association representing direct response marketing companies and major retailers that use electronic media to sell goods and services to consumers, will hold its 2007 Annual Convention on September 30-October 2, at the Venetian Hotel in Las Vegas. More than 3,000 attendees will gather for two full days to hear top business leaders address industry trends, regulatory standards, and solutions to issues affecting the direct-to-consumer business. Attendees for this event include Fortune 500 CEOs, production experts, online retailers, and savvy entrepreneurs and inventors.

From charismatic TV host and advertising guru Donny Deutsch, to nationally known political commentator and editor Arianna Huffington, ERA presents another winning combination of impressive speakers for their Annual Conference. Additional panelists include: Brett Goffin from Google, Diane Rinaldo of Yahoo!, Gerald Bagg of Quigley Simpson, Stephanie Stewart of Exceptional Products, Lucas Donat of Donat-Wald Agency, Tim Hawthorne of Hawthorne Direct, Tim O'Leary of Respond2, Jon Congdon of Product Partners, Rysa Pitner of Shopzilla, and Scott Allen, author of "The Vertical Handshake."

The news media are encouraged to attend this exciting gathering with unlimited access to:

--  Fortune 500 CEO's and business leaders
--  Advertising industry guru Donny Deutsch and political commentator
    Arianna Huffington
--  ERA's winning combination of cutting-edge panels hosted by direct-to-
    consumer industry leaders
--  Never-before-released data on direct response trends from the recent
    ERA white paper The Evolving Role of Direct Response Television in
    Multichannel Marketing Execution
--  Educational sessions on topics ranging from the profitable partnership
    between direct response and traditional advertising, the increase in ROI
    from new technologies, products and profitability, and consumer multi-
    channel options
--  More than 150 participating companies and exhibitors showcasing the
    industry's latest services and technologies
--  "New Product Hotspot" center stage on the exhibit floor
--  The ERA Awards - known as the industry's "Oscars"

To register for the Electronic Retailing Association's 2007 Annual Convention please visit: or contact Mark Feldman at or by phone at 703-908-1031.

Registration is complimentary for credentialed members of the news media.

For more information on ERA, please visit

Contact Information

  • Media Contact
    Mark Feldman
    Electronic Retailing Association
    Email Contact