SOURCE: 1st-Air.Net

April 17, 2012 16:14 ET

1st-Air.Net Reports Massive Business Class Fare Volatility to Asia and Europe

NEW YORK, NY--(Marketwire - Apr 17, 2012) - 1st-Air.Net reports that the volatility which was customary in equity markets during 2011 appears to have moved to the international premium class travel market in 2012. Business class fares from the U.S. to Asia, Europe and Australia have experienced three wild and unprecedented price swings in 2012. In extreme case, fares were slashed by 90% overnight.

1st-Air.Net believes that the source of the volatility is American Airlines. The Texas based carrier normally sets its international business class fares and rules to follow its competitors. However, in an effort to fill near dated unsold inventory American quietly launched three dramatic fare sales and most competitors followed.

On February 27th, 2012 American launched a widespread fare sale slashing business class fares by 50% for a two day period. For example, on February 26th, 2012 the lowest business class fare between Chicago and London Heathrow was $3,526 + taxes. During the sale, business class fares on this route plummeted to $1,703 + taxes. Fares then rebounded to the $3,526 level until March 26th when they dropped a second time to $1967 + taxes. Though American launched both sales, virtually every U.S. and European carrier quickly followed.

In April, American launched a business class fare sale targeting China bound travelers originating in Atlanta, Detroit, Miami and Minneapolis. It's no coincidence that these cities are also Delta Airline hubs. Business class fares were slashed by 90%, dropping from $11,446 + taxes to just $1,490 + taxes from April 6th until April 9th. Delta responded with a $1,490 round trip business class fare only available from American Airlines largest hub in Dallas to Beijing and Shanghai. 1st-Air.Net reports that business class fares to China reached multi year lows during this most recent sale.

Travelers interested in capturing downward fare move when fare changes happen should consider Fare Monitor from Passport Premiere. This service evaluates the current business class pricing for a particular route against the 12 month low and the actual demand for a particular route. A determination is made if the current fare is a BUY or a HOLD in anticipation of lower pricing at a future date. Fare Monitor subscribers are first in line to lock in lower sale fares.

Contact Information

  • Contact:
    Mark Wahlen
    585 383 4470 ext. 4338