SOURCE: IC Places, Inc.

IC Places, Inc.

June 22, 2011 09:21 ET

1st Look - Red Carpet Coverage Generates Largest Viewership in Company History for IC Places

WINTER PARK, FL--(Marketwire - Jun 22, 2011) - IC Places, Inc. (OTCQB: ICPA) -- Today, IC Places announced that its debut episodes of The Red Carpet - 1st Look has generated the largest viewership audience of any show in the Company's history.

1st Look has been a staple in the weekly video lineup for the websites since first running in 2009 when the shows featured interviews with actors, directors and writers of recent Hollywood blockbusters.

In February of 2011 producers of the 1st Look series at IC Places made the decision to take the show on the road. Beginning with the Tribeca Film Festival in New York City and continuing with the recent Red Carpets of The World Premieres of Super 8 and Green Lantern in Los Angeles.

The most recent two episodes were 1st Look - Red Carpets of Super 8 which included interviews with J.J. Abrams, Oscar winning composer Michael Giacchino and Steven Spielberg and Green Lantern with interviews with Ryan Reynolds and the rest of the cast. 1st Look - Red Carpet of Super 8 first aired June 6th. 1st Look - Red Carpet of Green Lantern began airing June 21st. In the last four days both episodes have been viewed more than 700,000 times across the networks. This represents the fastest any IC Places show has passed the 500,000 viewer mark.

"Taking the 1st Look show on the road was a major step forward for us," said Steven Samblis, President of IC Places, Inc. "There are a lot of moving parts and risks covering these live events. You don't know who will attend and what interviews we will get. We have been very fortunate to work with some of the most outstanding studio representatives who helped us with incredible positioning and access. The results are shows with some of the biggest movers and shakers in Hollywood. Most important to us is the reaction from our viewers. The numbers tell the story. We have created something that people really enjoy. In return the numbers equate to revenues for us through pre and mid roll commercials that run in the shows. The more views the more revenues we generate."

The 1st Look - Red Carpet series can be seen each week at

About IC Places:


IC Places owns and operates 350 city news and entertainment websites. Each IC Places city website offers a virtual keyhole view of life in each community. Every unique aspect of a city's social, business, and cultural life is available right at each city's IC Places homepage. IC Places provides the entire community a place to talk, do business and get connected. Businesses are given amazing tools to tell their stories in the best way possible and visitors get unfettered access to businesses, events and people in each city. To see one of the IC Places city sites in action, please visit

IC Places has in place agreements with groups of service based companies with direct access to a myriad of services ranging from table reservations, concert and event tickets, transportation reservations, movie tickets and much more. As visitors book services through IC Places' "Smart City" sites, these companies pay commissions to IC Places for sales generated though its website.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on the current plans and expectations of management and are subject to a number of uncertainties and risks that could significantly affect the company's current plans and expectations, as well as future results of operations and financial condition. A more extensive listing of risks and factors that may affect the company's business prospects and cause actual results to differ materially from those described in the forward-looking statements can be found in the reports and other documents filed by the company with the Securities and Exchange Commission. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Contact Information

  • Contact:
    IC Places, Inc.
    Steven Samblis
    President/Chairman of the Board
    407-442-0309 ext. 2