SOURCE: Datran Media

October 22, 2007 12:25 ET

20 Year Industry Veteran Joins Datran Media to Accelerate Email Service Market Growth

Dave Hendricks Brings 20 years of Experience Leading Database and Email Marketing Development Efforts for Experian/Cheetah Mail, Donnelley and Others

NEW YORK, NY--(Marketwire - October 22, 2007) - Today, Datran Media, a leading performance marketing company, announced that it has hired email marketing veteran Dave Hendricks as vice president of market strategy. Hendricks will leverage his experience at well known database and email firms where he worked with top national brands, including Pitney Bowes, Columbia House, H&R Block and CompUSA, to help accelerate growth and leadership of Datran Media's email marketing service lines including StormPost and its full service offerings.

Hendricks started his career in 1988 as a consultant for Arthur Andersen's Washington, DC Office and later served in roles at Oracle, MessageMedia, CheetahMail, Donnelley Marketing and ARGI, a subscription fulfillment, database marketing and web services solutions provider.

Under Hendricks' sales and marketing leadership CheetahMail experienced substantial growth. In late 2003, Experian recruited Hendricks to join as the VP of its Internet marketing unit which later acquired CheetahMail. While SVP of sales at Donnelley Marketing during 2004 and 2005, Hendricks reorganized the sales operation and led the implementation of across five InfoUSA divisions while playing a key role in many large, multi-year client wins.

Over the years, brands under Hendricks' management have included Kodak, Dress Barn, Novo Nordisk Pharmaceuticals, Hosiery Corporation, Columbia House, Hoovers, Macy's, WebMD and American Express. He has also been a regular contributor to trade journals and conference speaker on interactive marketing, loyalty and lead generation, most recently leading the Folio conference's "Building a Lead Gen Engine" panel.

Hendricks plans to use all of Datran Media's capabilities to grow the StormPost business. "I'm very excited to join Datran Media and to take email to the next level, where it is considered 'media,' just like display. The market is ready for email to play a bigger role, and Datran Media has the tools, technologies and techniques to take it there."

"Dave brings a wealth of knowledge, experience and email expertise that will be invaluable to Datran Media's continued growth across our email marketing service lines," said Matt Keiser, president and co-founder of Datran Media. "We are thrilled to welcome him to the team!"

About Datran Media

Founded in 2001, Datran Media is a leading provider of performance-based marketing solutions. Datran Media powers EO, the first exchange online for both display and email media. Datran Media also operates NetMargin, a leading media network. Datran Media completes its suite of services with StormPost, a premier email marketing and delivery platform and the first in its category to provide email ad inventory management. For more information, please visit

Contact Information

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