November 29, 2008 14:59 ET

200 Million Reasons to Do Your Holiday Shopping With UNICEF

If you're going to shop anyway, make it count!

TORONTO, ONTARIO--(Marketwire - Nov. 29, 2008) - The holiday shopping season is in full swing again with Canadians from coast to coast shopping for UNICEF greeting cards and gifts on-line, over the phone, through UNICEF retail partners and service clubs, from the UNICEF catalogue and of course, from the 40 UNICEF kiosks at IKEA or in shopping malls across Canada.

"It's often the children who bring their parents over to the UNICEF kiosk," according to Laura Dean, a recent graduate of the London School of Economics, who is working at a kiosk in Toronto. "They know about UNICEF from their school Halloween projects and when they spot the kiosk they get very excited," she says. "From what I can see, Canadian children want to help children who are not as fortunate as they are."

UNICEF estimates that over 200 million children lack the basic conditions they need to survive and develop to their full potential. The proceeds from the sale of UNICEF cards and gifts help save and improve those children's lives, as well as restore childhoods.

New for 2008

This year, UNICEF offers hundreds of card assortments and gifts. Many, like the Christmas in Canada card collection by Canadian artists and the non-denominational collection of Dove cards, are favourites every year. But 2008 features some beautiful and meaningful additions.

- Hand-poured, screen-printed candles from India made by a family-owned company that has run a charitable trust and free residential school for disadvantaged girls in the southern Indian city of Mysore for 20 years.

- A selection of handmade, carved, soapstone ornaments made in the Kenyan foothills near Lake Victoria where a sustainable cottage industry is promoting fair employment and giving a contemporary twist to the traditional skills of local artisans.

- An assortment of 18 cards from around the world, blank inside, packaged in a handmade pouch with a bamboo closure.

Corporate cards

For corporations who are already thanking their employees, suppliers and customers with cards that save the planet, why not go a step further this year and save a child's life as well? UNICEF Canada has a team of customer-service professionals dedicated to helping businesses put holiday orders together. You can choose the quantity of cards required (minimum of 100), specify language options, select from one of our standard greetings or include a customized corporate message. UNICEF can also imprint your company logo matching your corporate colours, add company signatures and even personalize the envelopes.

Gifts of Magic

For the people on your list who have everything, we have Gifts of Magic. They start at $10 and include items specific to the needs of children around the world including clean water, food and emergency relief. These gifts are made in the name of anyone you chose. That person receives a certificate or an e-mail telling them what you have donated on their behalf. Gifts of Magic include, to name a few items:

- Gift of water - $20 will provide 1,300 water treatment tablets for families without access to safe drinking water, crucial in emergency situations such as natural disasters.

- Gift of relief - $30 will provide over 800 energy-packed biscuits giving children vital nutrients, helping to nourish them in the midst of emergencies.

Why shop with UNICEF?

"There are many reasons to do your holiday shopping with UNICEF," says Jerry Seligman, UNICEF Canada's Director of Sales and Marketing. "UNICEF has great choices for everyone on your list. Our prices are competitive and you can shop any way you like.

"But the reason most Canadians shop with UNICEF is because they know that buying a UNICEF gift means they are helping to save a child's life somewhere. If you're going to shop anyway, make it count," he adds.

One-stop shopping

- UNICEF greeting cards and gifts can be purchased year-round at www.shopunicef.ca or by calling 1-888-777-0380.

- You can also shop for cards and gifts at UNICEF kiosks at IKEA and selected shopping malls. UNICEF cards are also available at fine retailers including: Pier 1 Imports, Jean Coutu, Ten Thousand Villages, Hallmark, The Bay, RONA, Sobeys and Archambault. Call or go on-line to find the location nearest you!

- For Gifts of Magic visit www.unicefgiftsofmagic.ca. For the full list of participating retailers and kiosk locations please visit www.shopunicef.ca.


UNICEF is the world's leader for children, working in over 150 countries and territories to save, protect and enhance the lives of girls and boys. UNICEF supports child health and nutrition, promotes quality basic education, protects children from violence, exploitation and AIDS, and is the world's largest provider of vaccines for developing countries. A global leader in emergencies with six decades of on-the-ground experience, UNICEF saves and rebuilds children's lives in natural disasters and conflicts. UNICEF is funded entirely by voluntary contributions from individuals, businesses, foundations, schools, associations and governments.

If you're going to shop anyway, make it count!


Contact Information

  • For more information or to arrange an interview:
    UNICEF Canada
    Robert B. Lussier, Acting Director of Communications
    (416) 482-4444, ext. 8830 or Mobile: 647-282-7546
    Email: rlussier@unicef.ca