SOURCE: ZoomInfo

October 14, 2009 10:23 ET

200+ B2B Companies Now Use ZoomInfo With Salesforce CRM to Power Sales and Marketing Teams

Lavante and SalesQuest Generate Millions of Dollars in Business Using ZoomInfo Leads With Salesforce CRM

WALTHAM, MA--(Marketwire - October 14, 2009) - ZoomInfo™, the most comprehensive source of business information on people and companies, today announced that the integration of ZoomInfo and Salesforce CRM has enabled over 200 sales and marketing teams to find, qualify and close millions of dollars of business in 2009. Receiving a 4.8 out of 5 rating from customers on the AppExchange, ZoomInfo has become a top choice for B2B companies looking to combine prospect intelligence with an industry-leading CRM application from, the enterprise cloud computing company.

Used by everyone from Fortune 1000 to SMB companies targeting technology, finance, healthcare, manufacturing, pharmaceutical and biotech buyers, ZoomInfo's integration with Salesforce CRM enables B2B sales and marketing organizations to effortlessly generate prospect lists and drive leads. Leveraging ZoomInfo, deep profiles on more than 45 million people and 5 million companies are accessible in the Salesforce CRM, including data on everyone from mid-level managers to C-level executives. This provides sales representatives with access to in-depth insights on prospects -- their career history, educational background, board memberships/affiliations and where they've been mentioned on the web -- helping them to build rapport quickly and close more business.

Lavante, the leading provider of on-demand profit recovery and vendor information solutions for Fortune 1000 companies is one example of a company targeting hard-to-reach financial and accounts payable executives. Lavante produces a powerful technology that delivers significant productivity gains and recovery results. The marketing and sales of this game-changing solution to fiscally conservative financial executives can be a complex challenge.

"Getting Fortune 1000 financial executives to recognize that they have the potential to recover millions of dollars through a new on-demand technology that automates what traditionally has been a labor-intensive auditing process is not easy," said Tom Flynn, Vice President of Marketing for Lavante. "ZoomInfo and Salesforce CRM have enabled our marketing and sales team to find entry points in a conservative industry and then build relationships through detailed personal profiles on key decision makers."

SalesQuest, one of the fastest growing sales intelligence companies, helps enterprise software and IT services companies eliminate research time, accelerate sales cycles and drive revenue through deep dive sales intelligence reports called CRUSH Reports. Having used ZoomInfo and Salesforce CRM for over seven years, SalesQuest leverages the combined capabilities of both products for both outbound marketing and intelligence gathering on live leads.

"The combination of ZoomInfo and Salesforce CRM allows SalesQuest to conduct targeted marketing campaigns, track the interest that is generated and then identify and qualify live leads," said Ryan Murray, vice president of Sales of SalesQuest. "Leveraging ZoomInfo from within Salesforce CRM, our sales and marketing teams have been able to increase the success rate of our efforts and focus on growing lasting relationships with customers and prospects."

ZoomInfo SF is available on the AppExchange. For more information, please visit -- ZoomInfo Salesforce Integration

About the Platform and AppExchange is the only proven enterprise platform for building and running business applications in the cloud. The platform powers the Salesforce CRM applications, more than 800 ISV partner applications like those from CODA and Fujitsu, and more than 110,000 custom applications used by's 63,200 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel.

Applications built on the platform can be easily distributed to the entire cloud computing community through the AppExchange marketplace at

About ZoomInfo

ZoomInfo is the most comprehensive source of business information on people and companies in the world. ZoomInfo is used by sales and marketing professionals to find leads, recruiters to uncover talent and by business professionals to find detailed information on people and companies. ZoomInfo's semantic search engine gathers publicly available information from the Business Web -- millions of company websites, news feeds and other online sources -- 24 hours a day, 7 days a week, then automatically compiles it into easy-to-search and easy-to-read profiles. ZoomInfo currently has profiles on more than 45 million people and 5 million companies, and its search engine adds over 20,000 new profiles monthly.

More than 6 million people search every month. And over 3,000 customers, including Yahoo!, Microsoft, Oracle, PepsiCo, and 20% of the Fortune 500, subscribe to ZoomInfo's premium service products. ZoomInfo is privately held and based in Waltham, Mass.

Additional information on ZoomInfo is available on the "Follow the Lead" (, a blog where one can find further discussion and counsel on B2B sales and marketing issues.

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