SOURCE: Omniture

March 13, 2008 08:00 ET

2,000 Marketing Professionals Representing 30% of the World's Online Marketing Spend Gather at Omniture Summit 2008

People, New Ideas and Technology Come Together at Omniture Summit

OREM, UT--(Marketwire - March 13, 2008) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the successful conclusion of Omniture Summit 2008 in Salt Lake City, one of the largest gatherings of Web analytics and online marketing professionals in the world. Two thousand customers from industry leaders in retail, travel, financial services, media, automotive, high-tech and emerging markets converged on Omniture Summit to gain insights from Omniture experts and industry analysts from Forrester, Gartner and Jupiter, sharing best practices, case studies, hands-on lab training and education. Attendees were treated to inspiring keynotes from seven-time Tour de France champion, Lance Armstrong, and marketing author and thought-leader, Seth Godin.

Attendees participated in vertical industry birds-of-a-feather luncheons, networking receptions, and best practice break outs featuring more than 14 case study presentations from customers including Comcast, Dell, Delta Air Lines, the Ford Motor Company, Gap, MTV Networks, National Geographic, Red Hat and many others.

In addition, Omniture unveiled its integrated marketing suite of products for online marketers with the release of SiteCatalyst 14, SearchCenter 3 and Omniture Test&Target. The Omniture online marketing suite makes Web analytics and reporting, campaign management and conversion solutions available from one common interface for marketers to increase and measure the impact of customer engagement.

"This is the third year I've attended the Omniture Summit," said Leonard Labuschagne, technical operations manager of RDA Interactive at Reader's Digest. "In fact, we sent twelve delegates this year. The presentations were helpful and informative, the networking opportunities were invaluable, and once again, Omniture showed they really know how to cater to their customers and put on a first-class event."

At Omniture Summit, the company announced the addition of Adobe Systems and to the company's Omniture Genesis Network of partners, which now numbers more than 130 partners for integrating marketing applications with Omniture's online business optimization platform. Integration with Adobe provides greater measurement of rich media in Omniture SiteCatalyst for applications built with Adobe® Flash®, Adobe Flex™ and Adobe AIR™. The partnership will provide integration of search advertising metrics in Omniture SearchCenter for increasing the performance of search campaigns.

HP, the hardware sponsor of Omniture Summit 2008, and an additional 30 Omniture partners participated in the Partner Showcase, exhibiting joint solutions with Omniture products that extend the online marketing capabilities for businesses. The Partner Showcase included Omniture Genesis partners, leading interactive agencies and Omniture consulting partners that provide business solutions and services around Omniture products. Genesis is a plug-and-play application for customers to automate the integration of partner applications into SiteCatalyst.

"As a partner sponsor at Omniture Summit 2008, we were able to better connect with our industry peers, clients and prospects at one of the most influential Web analytics events for online marketers in the world," said Rocco Albano, Web analytics lead in Avenue A | Razorfish's Global Solutions practice. "The release of Site Catalyst 14 was a highlight and will provide enhanced functionality to Omniture's core analytics platform and our clients in the future."

"We are focused on helping organizations deliver personal, social and multichannel Web experiences to their key audiences, and an important part of our offering is our integration with Omniture SiteCatalyst," said Siva Darivemula, senior director of product marketing at Vignette. "Omniture helps our customers get to better know and understand their users. Likewise, participating in Omniture Summit gives us an opportunity to meet with business and marketing professionals at many of the world's leading online brands and learn about their Web experience initiatives."

"Omniture Summit was again at maximum capacity as the Omniture community of market leading agencies, technology partners and customers gathered to share their ideas and experiences for success in online marketing," said Josh James, CEO and co-founder, Omniture. "The world of online marketing continues to evolve at a rapid pace with new innovations being introduced and implemented every day. We continue to listen to our customers and provide new ways for companies to draw closer to their customers and increase engagement, loyalty and conversion."

Omniture Summit 2008 events will continue to take place in Sydney, Copenhagen, London, Munich, Tokyo and Paris. For more information on the events taking place in these cities, visit

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 4,400 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP.

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers and strategic partners. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst, SearchCenter, Test&Target, Genesis and other services, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's annual report on Form 10-K for the year ended December 31, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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