September 08, 2005 07:30 ET

2005 Digital Entertainment & Media Expo Hits High Mark With Digital Music, TV/Video Series, Mobile Entertainment and Gaming & Wireless Agenda

NEW YORK, NY -- (MARKET WIRE) -- September 8, 2005 -- VNU Digital Entertainment & Media Group today announced its conference agenda for the 2005 Digital Entertainment & Media Expo (DEMXPO). The four separate tracks on digital entertainment & media will cater to companies interested in attending and exhibiting at this year's premier digital and media event. DEMXPO's conference and Expo will be lead by industry thought leaders such as, Billboard, The Hollywood Reporter, Adweek, Mediaweek, and Nielsen Entertainment.

DEMXPO 2005, November 30-December 1st at the Century Plaza Hotel in Los Angeles, CA, is a comprehensive digital entertainment and media event, which represents all sides of the industry such as, Digital TV & Video, Digital Music, Advertising, Gaming, and Wireless. Additionally, the show reflects the explosive growth in both digital and mobile entertainment -- encompassing everything from digital content to interactive games and new ways to reach consumers in the digital world. This year's event will feature four unique tracks focusing on:


New Challenges... New Opportunities

The image of two parents and their 2.5 children gathering in the den to watch their one television set now seems quaint, if in fact it was ever true. Studios and networks are no longer the schedulers of audience entertainment, multitasking has become the norm, and distribution has become a maze of options at every point along the chain. The new technologies making this possible bring with them new opportunities and new challenges, which major companies have to balance against the risk of destroying their existing successful businesses. The Hollywood Reporter is pleased to present a track of expert panel discussions exploring the complex issues facing movie and television companies who want to thrive, while doing what they do best: entertain.


Reaching the Consumer in New Ways

New technologies have both revolutionized and derailed the music business. While consumers have unprecedented access to music via the internet, the record companies are still searching to monetize their content through subscription services and legal downloads. The tools to reach the consumer are there like never before -- using the web and new technologies to market, promote, program and sell music is the future. Billboard is pleased to present a track of expert panel discussions that will challenge and inspire the way you think about music and technology.


Identifying Advertising & Marketing Opportunities in the New Digital Pathways

A series of discussion/debates featuring pioneering creative and media agency executives about how marketers and agencies are using new forms of digital entertainment to reach consumers. What are the best ways to use these new pathways? What works and what doesn't. How to avoid alienating the techno-savvy consumer with what they consider unwarranted commercial intrusions. Are any of these pathways a potential replacement for traditional channels of communication, or will they remain supplemental? How do you measure results? What creative strategies are appropriate in differing digital pathways? Each panel will address a specific pathway. Emphasis will be placed on strategies that have succeeded. Each panel will include a moderator and representatives of the advertising agency and/or client and the specific medium under discussion.


The Impact of Gaming and Wireless on Entertainment and Media

This track -- two half-tracks, to be precise -- will focus on the growing areas of gaming and wireless as entertainment and media vehicles. Explore the ways marketers and entertainment companies are utilizing games to further their brands. Learn how mobile technologies are being used as marketing and entertainment distribution channels. The entertainment world is moving forward, and this track of expert panel discussion will focus on where it's going.

With over 1,500 attendees, this is the most comprehensive and highly attended digital entertainment & media event in the industry. Registration and complete event details are available at

Note: Qualified reporters and research analysts interested in attending the 2005 DEMXPO are encouraged to send their registration request and media credentials to or call 323 653-7800 for more information.

About VNU Exposition's Digital Media & Entertainment Group:

VNU Exposition's Digital Media & Entertainment Group produces leading trade shows and executive conferences in the media and entertainment industries, taking advantage of synergies created with sister companies and publications such as The Hollywood Reporter, Billboard, Adweek Magazines, Nielsen Entertainment, Nielsen Media Research, and others. VNU Expositions produces over 50 business-to-business tradeshows and educational conferences in conjunction with VNU Business Media publications and key industry associations. Industry leaders and professionals from around the globe attend VNU Expositions' events to find practical advice, innovative ideas and expert solutions. VNU Expositions is a VNU Business Media company, a division of VNU, one of the world's leading companies dedicated to providing customers with the business-to-business information and intelligence they need to gain an edge on the competition. For more information on VNU Exposition's Digital Media & Entertainment Group, please visit

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