SOURCE: Lanmark Group

December 27, 2007 14:14 ET

2007: A Pivotal Year for Lanmark Group

Jersey Shore Agency Marks 2007 With Expansion and Accolades

EATONTOWN, NJ--(Marketwire - December 27, 2007) - For Lanmark Group, a full-service, business-to-business, advertising, marketing, and communications agency specializing in brand empowerment, 2007 was a pivotal year.

In addition to obtaining new clients within the dental industry and beyond, Lanmark Group was the recipient of numerous industry awards, expanded its regulatory compliance capabilities, broadened its industry affiliations, and revamped its website.

New Accounts, New Industries

In 2007, Lanmark Group acquired a total of four new clients and expanded into new industries as well:

--  Zenith Dental -- Based in Englewood, New Jersey, Zenith Dental is the
    visionary company behind some of dentistry's best-known restorative
    products, and is responsible for bringing some of the industry's most well-
    known and clinically successful products to the U.S. market.
--  OSSTEM IMPLANT Co., Ltd. -- Headquartered in Korea, OSSTEM's main U.S.
    office is based in Pennsylvania.  The company currently ranks as one of the
    five largest dental implant companies worldwide.  Lanmark Group will
    provide marketing support to introduce the company and its dental implant
    offerings to the North American market.
--  Lantis Laser, Inc. -- Based in Denville, New Jersey, Lantis Laser has
    developed an accurate and safe way of detecting early tooth decay through
    its newly-developed Optical Coherence Tomography (OCT) Dental Imaging
    System™.  Lanmark Group will work with Lantis to promote the new
    technology.  To date, a pre-launch press release has resulted in major
    dental industry buzz as well as a "Best of What's New" Award from Popular
    Science magazine.
--  Seaboard Construction Company, LLC -- Founded in 1991, Seaboard is a
    New Jersey-based, general contracting, construction management, and retail
    store fixture company offering a full range of commercial construction
    services to clients throughout the United States.  Lanmark will create a
    new brand identity for the company utilizing its in-house creative design,
    advertising, and media placement services.

"We're extremely happy to add each of these new clients to our roster," remarked Howard Klein, Lanmark Group President. "It's very exciting to branch out into new industries, and we look forward to exploring opportunities to assist companies in a variety of industries in their marketing endeavors."

Awards & Accolades

In addition to an expanding list of clients, 2007 was also a year of major recognition for the agency as well as its owner:

This past year, Lanmark was honored with three Gold Jasper Awards. Presented by the Jersey Shore Public Relations & Advertising Association (JSPRAA), the awards recognize excellence in communications. Lanmark was recognized for the following three public relations projects:

--  Excellence in Writing/News Release:  Created for Lantis Laser, a New
    Jersey-based company specializing in the commercialization of advanced
    dental technology.
--  Media Relations/News Release:  Awarded based on the media pickup of a
    press release written for Milestone Scientific, a world leader in computer-
    controlled local anesthetic delivery.
--  Media Relations/Media Kit:  Developed for Hu-Friedy®, the world's
    leading manufacturer of dental instruments to support the launch of the
    company's new endodontic product division, EI (Endo Ingenuity), as well as
    that division's innovative DownPak™ root canal obturation device.

According to Lanmark Group Public Relations Manager Michael Ventriello, "Our public relations department contributes to Lanmark Group's success on a daily basis. We're very proud that examples of the strategic communications value we provide our clients have been recognized by the JASPER Awards."

Lanmark was also recognized by the MarCom Creative Awards, an international competition for marketing and communication professionals. The agency reaped six awards for projects created for several clients:

--  Brochure: One Platinum MarCom Award was presented to the agency for a
    brochure it designed for Sirona Dental Systems' CEREC dental CAD/CAM
--  Micro Web Site: The agency garnered an additional Platinum Award for a
    micro web site it developed for the launch of Milestone Scientific's Single
    Tooth Anesthesia (STA™) System.
--  Special Event Invitation: One Gold MarCom Award recognized a unique
    invitation created by the agency for Orapharma Inc.'s 2007 American Dental
    Association networking reception entitled, "Uncork the Excitement."
--  Recruitment Brochure: The agency received another Gold Award for a
    recruitment brochure it created on behalf of Darby Dental Supply, a leading
    dental distributor.
--  Technical Article: Lanmark earned an additional Gold Award for a
    technical article developed with industry leading cosmetic dentist Dr. Joel
    Benk entitled, "The Dental Syringe: Past and Present: A Historical
--  Technical Article:  An Honorable Mention Certificate was also awarded
    for an additional technical article developed with nationally-known
    cosmetic dentist Larry Lopez, DDS entitled, "Handpieces Then and Now: A
    Historical Perspective."

"The full scope of our capabilities were honored this year," remarked Michael McCarthy, Lanmark Group Chief Creative Officer. "Our success is due to the daily integration and cooperation between our departments. We're extremely proud to have so many examples of our work recognized by the MarCom Creative Awards."

In addition, President and CEO Howard Klein was named one of NJBiz magazine's Forty Under 40 for 2007. Throughout the years, Klein has had extraordinary success, both personally and professionally. "This award is a tremendous recognition for me, but more importantly, our company as a whole," remarked Klein. "It represents the talent, teamwork, and drive that exist within Lanmark."

Strategic Alliance

Lanmark Group also formed a strategic alliance this year with ENA Marketing & Advertising, which also owns ENA Healthcare Communications and ProMed Institute.

Specifically, the two agencies will combine their numerous and complementary core strengths to provide healthcare industry companies with innovative, integrated, and memorable brand communications and education programs that deliver superior tangible results.

Multi-Disciplinary Regulatory Compliance

Lanmark Group significantly expanded its regulatory compliance capabilities in 2007 by forming a multi-disciplinary compliance department. Comprised of key members of the agency's marketing, public relations, account services, creative, production, and interactive services departments, the department is headed by its VP of Marketing and Regulatory Affairs, Michael A. Caiafa.

"Regulatory compliance at Lanmark is now an integrated, company-wide commitment," remarked Caiafa. "We've always had a keen awareness of regulations and guidelines within the industry. We've just formalized the process to make sure the every project we work on results in fully-compliant material."

Industry Board Appointment

Also in 2007, Chief Creative Officer Michael McCarthy was appointed to the Industry Advisory Board for Access, the national magazine of the American Dental Hygienists' Association (ADHA). McCarthy will serve a two year term.

"I am extremely honored to be a part of this exclusive network of experts," remarked McCarthy. "I hope to provide meaningful feedback on a regular basis to help address the issues that concern America's dental hygienists who serve on the frontlines of oral health care."

McCarthy is a long-time advocate of dental hygienists and hygienist-related issues. He is a frequent author of industry journal articles relating to the hygienist, and the state of the dental industry as a whole. 2.0

Lanmark Group also redesigned and re-launched its corporate website this year --

According to Klein, "A website is always a work in progress, but our recent growth in staff, capabilities, and client roster made a total overhaul necessary. The new better explains our unique company culture, client-focused business philosophy, and expanded service offerings."

In addition to a newly designed website, Klein also recently launched a blog on Dentalcompare, a leading Internet resource for dental product and practice building information.

"I would like to use this blog as an opportunity to share some of my marketing experience and insight with the dental community," remarked Klein. "I hope this blog will become an industry marketing forum with a high level of participation and free exchange of ideas."

Klein reflected on 2007 by adding, "This was a year of great achievement and transition for Lanmark. In many ways, it was a year of preparation for future growth and for taking advantage of new opportunities. 2008 and the rest of the decade should prove to be exciting and fulfilling times for all of us at Lanmark Group."

About Lanmark Group

Founded in 1977 and located in Eatontown, New Jersey, Lanmark Group is an award-winning, full-service advertising, marketing, and communications agency specializing in the healthcare fields. The company's client roster includes Darby Dental Supply, DentalEZ Group, Johnson & Johnson Oral Health Products, OraPharma, Sirona Dental Systems, and Wm. Wrigley Jr. Company. Accolades include (but are not limited to) three 2007 JASPER awards, six 2007 MarCom Creative Awards, and four 2006 Jasper Awards. Lanmark also ranked 12th in NJBiz Magazine's "Best Places to Work in New Jersey" survey in 2006. For more information, visit

Contact Information