SOURCE: Authentication and Online Trust Summit 2007

February 14, 2007 09:10 ET

2007 Authentication and Online Trust Summit Builds Speaking Roster of Top Brand Marketers and Technology Experts

BOSTON, MA -- (MARKET WIRE) -- February 14, 2007 -- Today, the Authentication and Online Trust Alliance (AOTA) announced the speakers for the third annual Authentication Summit, to be held in Boston from April 18-19, 2007. The Summit is designed for marketers and IT security executives responsible for protecting their brand, email and infrastructure across online channels and maintaining consumer trust and confidence.

Experts in global authentication, email, domain defense and online threats from the top brands across the U.S. will provide insight and prescriptive information about building online trust using authentication, identity and reputation. Attendees are encouraged to register sooner rather than later as the Summit is expected to sell out. To take advantage of the early bird registration, register by February 23, 2007.

"This year's event builds upon the success of the past two Authentication Summits with several enhancements, including an expanded agenda and a broader focus on all threats to online safety and authentication," said Craig Spiezle, executive director of AOTA and director of online safety for Microsoft. "What's new is the depth and the breadth of the agenda, and the broader level of ecosystem participants. Authentication and online trust are worldwide issues, and we'll be discussing best practices from a global perspective."

On day one, Scott Charney, corporate VP of Microsoft, will discuss the evolution of online threats and the impact they have had on consumer trust in a keynote titled "Establishing Trust to Realize the Full Potential in an Interconnected World." Also on day one, attendees will hear from leading media experts Illena Armstrong, editor-in-chief of SC Magazine, Rebecca Lieb, editor-in-chief of ClickZ Networks and Stephanie Jordan, editor of Messaging News as they discuss security trends and opportunities for businesses to protect their infrastructure and email channel. Ari Schwartz, deputy director of the Center for Democracy & Technology, will speak about privacy principles for identity and authentication systems.

Among many, highlights from day one include an authentication update from online marketers' point of view, a discussion of authentication in the real world from eBay and GoDaddy.com and a presentation on online banking fraud from executives from JPMorgan Chase Bank, Bank of America and U.S. Bank. An international perspective on fighting online fraud and spam will be shared by Spamhaus, German ISP association eco, and Febraban, the Brazilian Banking Association.

The second day will kick off with a keynote from Howard Schmidt, former chief information security officer for eBay, previously appointed by President Bush to vice chair of the President's Critical Infrastructure Protection Board. Schmidt will share his insights and experiences in how and why businesses, the industry and the government must work together toward cyber security.

Featured general sessions in the morning include a forward-thinking view of the road ahead for spam, phishing and online abuse. The afternoon highlights include a session on building trust through ecommerce sites from eBay, Overstock.com, Publishers Clearing House and Dice.com, an email deliverability boot camp from AOL, Comcast and Hotmail as well as a visionary roundtable discussion with technical and marketing experts from the Direct Marketing Association, Microsoft, IronPort Systems and the Email Sender and Provider Coalition. For an update on international law enforcement, attendees will hear from Scott Parsons, deputy assistant secretary for the U.S. Department of Treasury, Daniel Larkin, unit chief of the Internet Crime Complaint Center at the FBI, and Sana Chriss, attorney for the FTC Division of Marketing Practices.

About the Authentication and Online Trust Alliance (AOTA):

Founded in October 2004, the mission of AOTA is to enhance online trust and confidence, by facilitating best practices and the deployment of Internet authentication and reputation standards and solutions. With the onslaught of phishing and forged email, this collaboration is critical to help ensure the reliability and deliverability of email, reinforce online trust and confidence, and to protect the brands and domains of businesses worldwide.

AOTA's steering committee members include Acxiom Digital, Datran Media, the Direct Marketing Association, the Email Sender and Provider Coalition, Epsilon, IronPort Systems, MarkMonitor, Microsoft Corporation, RSA, the Security Division of EMC, Secure Computing Corporation and Symantec Corporation. For more information, visit www.aotalliance.org/

Contact Information

  • Media Contact:
    Kathleen Formidoni
    blast! PR for the AOTA
    (919) 833-9975 x11
    Email Contact