SOURCE: American Marketing Association - Phoenix Chapter

January 17, 2007 13:06 ET

2007 Executive Insights Conference to Focus on Creating Clarity for Market Research Execs

PHOENIX, AZ -- (MARKET WIRE) -- January 17, 2007 -- The American Marketing Association's 2007 Executive Insights Conference, entitled "Creating Clarity in an Unfocused World," is coming to Marriott's Camelback Inn in Scottsdale on January 21-24. The constant march of technological advances, changing financial environment, cultural and social swings has created increasing complexity for research executives, and this conference is tailored to teach these client-side research leaders how to harness the power of new developments and steer through the haze of change to deliver clear, actionable intelligence that will contribute to the success of their organizations.

Benefits of attending:

--  Learn how to generate business insights that will drive your company's
    growth.
--  Leverage the expertise of research leaders to improve your company,
    your department and your career.
--  Gain access to new techniques and approaches to problems.
--  Network with other senior research executives in a relaxed setting
    designed to promote camaraderie and information sharing.
    
Sessions will incorporate novel formats to address the challenge of change directly -- focusing on the impact of new technologies, methodologies, and business conditions. Participants will have a chance to "Ask The Experts," who will deliver engaging, interactive forums and candid presentations. The full complement of sessions will address a broad array of innovative research applications presented by leading marketers and researchers. The conference will kick off with our keynote speaker George Day, co-author of the new book "Peripheral Vision - Detecting the Weak Signals that will Make or Break Your Company." In addition, participants will have access to numerous networking events, and plenty of time to meet and mingle with conference colleagues and speakers. To register, please visit www.marketingpower.com/live/EI/memtest.htm.

About AMA Phoenix

Established in 1958, the Phoenix Chapter of the American Marketing Association has nearly 400 active members. AMA Phoenix provides ongoing professional development services, members-only programs and networking events to a diverse mix of marketing professionals. The Chapter also sponsors the annual Spectrum Awards held in May. To find out more about AMA Phoenix or upcoming events, please visit: www.amaphoenix.org.

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