SOURCE: Information Strategies, Inc.

January 18, 2007 14:57 ET

2007 Report on HSA Growth, Characteristics Published by Healthcare Data Firm

RIDGEFIELD, NJ -- (MARKET WIRE) -- January 18, 2007 -- President Bush is expected to talk about Health Savings Accounts (HSAs) in his upcoming State of the Union address, and HSAs enter 2007 on an upswing.

HSAs are becoming a mainstream healthcare and financial services product with clear trends emerging. For insurance providers, financial institutions and industry suppliers, anticipating the market and knowing what will happen is becoming even more crucial to long-term success.

"Our staff has put together the most definitive report yet on why individuals and companies purchase HSAs, how they use them and who provides the products and services to make them more efficient," said JoAnn Laing, President & CEO of Information Strategies, Inc. (ISI).

The "2007 HSA Market And Outlook Study" is filled with the latest charts and data on Health Savings Accounts based on interviews with more than 18,000 users and 450 financial institutions.

According to Laing, "Many of the industry assumptions made early in the HSA product cycle have proven to be wrong. Last year's edition was amazingly prescient about events and metrics for 2006, and this year's should be a must read for industry leaders."

Compiled and analyzed by ISI's staff and advisors, this year's "2007 HSA Market and Outlook Study" is the most in-depth compilation available. It provides insights into how the industry will evolve in 2007, and predicts who will be the winners and stragglers in the race for more than 25 million insured Americans and their custodial accounts.

With projections of insurance purchases and custodial account usage through 2010, The "2007 HSA Market and Outlook Study" will analyze and report on:

--  Effective healthcare and financial institution marketing strategies
    that are working
--  Changing demographics, needs of HSA insurance purchasers and
    depositors
--  Depositor savings plans and usage as well as their decision criteria
--  Growing utilization of HSAs by small and large corporations
--  Evolving alliance strategies between insurance providers and financial
    institutions
--  Importance and perceptions of educational and account management tools
--  Integration of insurance, payment and individual management offerings
--  Regulatory outlook in a changing political environment
--  And much more.
    

The "2007 HSA Market and Outlook Study" is particularly valuable for executives in the financial services, healthcare insurance, and provider sectors. It will also be of value to investment professionals, new sector entrants and providers of ancillary services.

For additional information and purchasing options, contact: Donald Mazzella, Publisher at 201-242-0600 or editor@hsafinder.com.

About Information Strategies, Inc.

Information Strategies, Inc. (ISI) is a media and marketing company serving small and medium size businesses as a management information source, and large corporations as an advisor and marketing channel. The staff has a particular expertise in the Health Savings Account area because of its surveys and analysis and serves that sector with its online website, www.hsafinder.com. Ms. Laing is the author of two books on HSAs.

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