Big Rock Brewery Income Trust
TSX : BR.UN

Big Rock Brewery Income Trust
BIG ROCK BREWERY LTD.

BIG ROCK BREWERY LTD.

January 24, 2008 11:05 ET

2008 Big Rock Eddies Call for Submissions

Ed McNally Offers up $20,000 in prize money to Big Rock Fans who turn great ideas into even better TV commercials and print ads.

CALGARY, ALBERTA--(Marketwire - Jan. 24, 2008) - Big Rock Brewery Income Trust (TSX:BR.UN) invites everyone with a sense of humour, flare for creativity and passion for Big Rock beer to enter submissions for the 15th Annual Big Rock Eddies. With the introduction of our regional Eddies events in Toronto and Edmonton, every entry in 2008 has a chance to win twice. (As if Big Rock fans needed more reasons to enter.)

Over the past 15 years the Eddies have helped launch acting, directing and graphic design careers all across our great country and have created hours and hours of raucous laughter for all of our Eddies judging panels. This year's grand prize winners will be announced at the Calgary Eddies on June 2, 2008 in the EPCOR CENTRE for the Performing Arts at the Jack Singer Concert Hall.

All entrants are encouraged to create a VHS/BETA/DVD television commercial up to 60 seconds in length about Big Rock beer and/or a 7" x 4.5" (horizontal) full colour print ad. Big Rock will be awarding 1st, 2nd and 3rd place Best Big Rock Beer Television Commercial videos (prize amounts of $10,000, $5,000 and $2,500 respectively). The Best Big Rock Beer Print Ad contest includes prizes for 1st, 2nd and 3rd place (prize amounts are $1,500, $1,000 and $500 respectively).

For detailed information on the regional events and prizing visit bigrockbeer.com/eddies.

Deadline for entries is 4:30 PM Wednesday, March 26, 2008.



Official contest rules and entry forms available at:

Big Rock Brewery
5555 - 76 Ave SE
Calgary, AB T2C 4L8
Tel: (403) 720-3239
Fax: (403) 236-7523

Online please download forms at: www.bigrockbeer.com/eddies


About Big Rock Brewery

Big Rock Brewery donates all proceeds from the Calgary Eddies to the One Yellow Rabbit Performance Theatre, the Calgary Women's Emergency Shelter and the EPCOR CENTRE for the Performing Arts.

Big Rock Brewery - headquartered in Calgary, Alberta - produces premium, all-natural craft beers. As Canada's leading craft brewer, Big Rock boasts a family of ten exceptional ales and lagers, Rock Creek dry apple cider, as well as an ongoing selection of seasonal beers. Big Rock products are sold in eight provinces and three territories in Canada, and oddly enough, are also available in Korea. For more information on Big Rock Brewery, visit bigrockbeer.com.

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