October 13, 2008 12:00 ET

2008 Colocation Industry Trends Report Released by -- Improved Reliability Most Important Reason for Colocating Surveys Over 200 Individuals to Develop First Annual Study on the Colocation Industry -- Topics Include Virtualization, Disaster Recovery, Green Initiatives, and Value-Add Services

LOUISVILE, KY--(Marketwire - October 13, 2008) -, the first name in global hosting solutions and services, today released the 2008 Colocation Industry Trends Report. completed this report based on data it collected over a four-week period through surveying its own colocation clients and clients of other colocation providers. Over 200 business and IT executives responded to the survey.

Key findings from the survey include:

--  67% of companies choose to colocate their data infrastructure to
    "Improve Availability and Reliability," and 44% expect to see a ROI (Return
    on Investment) within 24 months.
--  40% of respondents foresee virtualization having an impact on their
    datacenter space requirements, 21% expect no reduction and 37% are unsure.
--  Bandwidth, Security and Redundancy are the three most important
    factors for most companies when choosing a colocation provider.
--  Colocation clients are increasingly interested in managed services
    provided by colocation providers.   53% of respondents view "Remote Hands
    as a Service" as an important value-add service.
--  70% of respondents have a Disaster Recovery plan, but only 46% have a
    budget to execute on their plans.

"Client engagement is paramount to our success, but the true test is a company's ability to take this information during an economic downturn and continue to provide and develop solutions that are client-centric and relevant to the current marketplace," noted Aaron Hollobaugh, Director of Marketing and Communications for "We are taking these responses and rolling out enhanced value-add services (in December 2008) for our colocation clients."

The recent economic downturn presents an opportunity for colocation providers to more proactively consult with their clients to help them realize the reduced cost and security of virtualized environments, more effectively estimate their total cost of ownership (TCO) and return on investments (ROI) when colocating, and provide the specific services they need from a provider to reduce their internal expenses.

Over 20% of respondents were CEOs or business owners. The demographics of the respondents ranged from companies with as few as two employees to well over 100,000 employees. Diversity was also evident in the revenues of the companies that responded, ranging from under $1 Million to over $100 Billion annually. The 2008 Colocation Industry Trends Report was published in the form of an e-book, and is available for download at

For more information about the survey and report, contact us today at If you would like more information about colocation services in one of's five data centers, please contact our sales team today:, 800-446-7627, or Live Chat. You can also Schedule a Tour for any of our five data centers online.

About provides enterprise colocation, cloud computing, dedicated hosting, managed hosting, disaster recovery and business continuance services to a global customer base demanding a high level of security, reliability and responsiveness. monitors, manages, and enhances the web based platforms of Web 2.0 companies, software as a service providers (SaaS), content distribution networks (CDN), and medium to large enterprises whose web presence is crucial and high availability mandatory. currently operates SAS 70 certified data centers in Louisville, Kentucky; Irvine, California; San Francisco, California; Boston, Massachusetts, and is currently expanding into Silicon Valley and Northern Virginia.

For more information, please visit or call the company at 800-446-7627.

Contact Information

  • Media Relations:
    Aaron D. Hollobaugh
    Director of Communications
    Email Contact