December 12, 2008 12:13 ET

2008 StubHub Concert Ticket Annual Report

Concert Fans Buy and Sell Tickets for Over 11,000 Events on StubHub in 2008

SAN FRANCISCO, CA--(Marketwire - December 12, 2008) - StubHub is pleased to release its third annual concert ticket report on sales activity for music events during the 2008 calendar year. The information in the report reveals trends and information from the year in concert ticket sales via the world's largest concert ticket marketplace. Data includes the top grossing tours and those with the highest average ticket prices in 2008, as well as interesting year-over-year tour comparisons and other pricing trends.

"This year's report surfaced some interesting trends with respect to secondary concert ticket purchasing habits," said Chuck La Vallee, Head of Music Business Development for StubHub. "Despite the economic woes of the last few months and a lukewarm concert schedule for the year, ticket selling prices actually increased a bit from 2007. It speaks to the overall demand for live touring acts and despite challenging economic times, StubHub buyers are willing to invest in the experience they get for the price of admission."

In addition to ticket sales, 2008 was a significant year for StubHub in the music industry. Prominent new partnerships included a landmark relationship with Madonna, as the legendary artist selected StubHub to be the Official Fan to Fan Ticket Marketplace for her "Sticky & Sweet" tour -- the first deal of its kind between a secondary ticketing company and artist. StubHub also had a very visible presence at the Bonnaroo and Virgin Music Festivals, which further extended the brand awareness of StubHub across the music landscape.

StubHub continued its "Spotlight Artist" program in 2008, a valuable marketing tool for artists to engage the millions of music fans who shop for tickets daily on the site. Some of today's hottest music artists have utilized this program including Jason Mraz, Colbie Caillat, Kellie Pickler and Buckcherry, among others.

StubHub Key Concert Ticket Stats for 2008 (as of 12/5/2008):

--  Gross dollar sales of concert tickets on StubHub increased by 40% from
--  Overall, fans bought and sold tickets for 11,220 concert events on
--  The average price of concert tickets sold through StubHub was $159.
    That price increased slightly ($3 per ticket) when compared to average
    prices in 2007 ($156).
--  Madonna's "Sticky & Sweet" tour was the highest grossing tour of the
    year based on dollar volume. It was the third best selling tour in the
    history of StubHub, second only to Hannah Montana and the Police in 2007-
    2008.  The tour also topped the average ticket price category at $306 per
--  The Jonas Brothers tour sold the most actual tickets for a concert
    series in 2008.
--  For the third consecutive year, six of StubHub's Top 10 Selling Tours
    of 2008 also toured 20 years ago or more (Madonna, Bruce Springsteen, Bon
    Jovi, AC/DC, Jimmy Buffett, Billy Joel)

Link to 2007 Report:

Top 10 Grossing Tours of 2008 (Based on total dollar volume of tickets
    1.  Madonna
    2.  Jonas Brothers
    3.  Bruce Springsteen
    4.  Bon Jovi
    5.  Coldplay
    6.  Kenny Chesney
    7.  AC/DC
    8.  Hannah Montana
    9.  Jimmy Buffett
    10. Billy Joel

Highest Average Tour Ticket Prices (For tours that sold over 10,000 total
    1.  Madonna- $306
    2.  Eagles - $234
    3.  Billy Joel - $224
    4.  Bon Jovi - $217
    5.  AC/DC - $210
    6.  Hannah Montana - $209
    7.  Celine Dion - $198
    8.  Neil Diamond - $193
    9.  Bruce Springsteen - $191
    10. Michael Buble - $189

StubHub's Two Million Dollar Tours of 2008

The tours listed below were the highest grossing overall on StubHub in 2008. In 2008, 21 tours surpassed the $2,000,000 mark in total ticket sales on StubHub: (ranked in order of highest gross). In all, 40 tours cleared the $1,000,000 mark in 2008 as compared to 25 tours in 2007 and 17 tours in 2006.

                                         Avg. Selling    North Amer.
Tour                                     Ticket Price       Dates
1.  Madonna                                  $306             28
2.  Jonas Brothers                           $153             91
3.  Bruce Springsteen                        $191             39
4.  Bon Jovi                                 $217             45
5.  Coldplay                                 $179             37
6.  Kenny Chesney                            $162             41
7.  AC/DC                                    $210             28
8.  Hannah Montana                           $209             21
9.  Jimmy Buffett                            $121             25
10. Billy Joel                               $224             22
11. Dave Matthews Band                       $140             50
12. Eagles                                   $234             47
13. Tom Petty and the Heartbreakers          $169             38
14. Neil Diamond                             $193             20
15. Radiohead                                $142             60
16. Kanye West                               $152             48
17. Michael Buble                            $189             75
18. Rascal Flatts                            $143             66
19. Celine Dion                              $198             44
20. Tina Turner                              $232             38
21. The Police with Elvis Costello           $188             37

$100 Average Ticket Price Benchmarks Established Success

In the eight years of monitoring average ticket prices on its marketplace, StubHub has recognized a consistent trend with respect to the resale value of tickets for acts in the secondary market. Typically, the $100 average price point (or greater) applies to acts with a substantially large national following. The $100 mark serves as a true differentiator between the established superstar acts and the rest of the industry. Artists commanding over $150 per ticket on average are typically the veteran legacy acts who have built up multiple generations of fans and generally do not come from the contemporary music landscape. However, like last year, Miley Cyrus (Hannah Montana) continued to be a notable exception with the second half of her "Best of Both Worlds" tour that extended into 2008.

The Jonas Brothers, whose tour was the second highest grossing tour in 2008, also proved an exception just clearing the Super Star cut with an average selling ticket price of $153. Like Hannah Montana, the Jonas Brothers established a vast fan base through their hit TV series and other interactive media channels. Most new artists who are still growing their fan bases will see average ticket prices trade for under $100 in the open market. Below is a list of StubHub's top 10 grossing concert acts for 2008 in three pricing levels (Rising Stars) under $100, (Shining Stars) between $100 and $150, and (Super Stars) over $150:

                               Avg. Selling
Tour                           Ticket Price
Madonna                            $306
Eagles                             $234
Billy Joel                         $224
Bon Jovi                           $217
AC DC                              $210
Hannah Montana                     $209
Bruce Springsteen                  $191
Coldplay                           $179
Kenny Chesney                      $162
Jonas Brothers                     $153

                               Avg. Selling
Tour                           Ticket Price
John Mayer                         $147
James Taylor                       $145
Rascal Flatts                      $143
Radiohead                          $142
Journey                            $142
Dave Matthews Band                 $140
New Kids on the Block              $138
Jimmy Buffett                      $121
Kid Rock                           $120
Foo Fighters                       $102

                               Avg. Selling
Tour                           Ticket Price
Avril Lavigne                      $ 99
Black Crowes *                     $ 99
3 Doors Down *                     $ 97
Snoop Dogg *                       $ 84
Death Cab for Cutie                $ 80
The Raconteurs                     $ 80
My Chemical Romance                $ 79
Weezer *                           $ 77
Cheetah Girls                      $ 73
Panic at the Disco                 $ 66

*Some exceptions do exist within the "Rising Stars" section. These acts have some well established fan bases and history though their average ticket selling prices did not reflect a typical pricing trend in 2008.

Twice is Nice for Top Acts

The table below tracks top touring acts that were on the road in both 2008 and 2007 and compares actual tickets sold, total gross dollar sales as well as the average price paid by StubHub buyers. In most every instance, tours more than doubled their actual tickets sold and total gross dollars proving the constant fan demand for these acts and adoption of StubHub as a destination of choice for ticket buyers.


                                     # Actual
                                      Tickets              Avg.
                                       Sold      Total    Selling
                                     Increase/   Gross    Ticket    # Tour
Genre                                 Decrease   Sales    Price      Stops
Kenny Chesney '08                        +47%     +48%     $162       41
Kenny Chesney '07                                          $161       56
Dave Matthews Band '08                   +36%     +39%     $140       50
Dave Matthews Band '07                                     $137       38
Jimmy Buffett '08                        +45%     +30%     $121       25
Jimmy Buffett '07                                          $136       25
Bruce Springsteen '08                    +26%      +6%     $191       39
Bruce Springsteen '07                                      $226       24

About StubHub

StubHub is the world's largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company's unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient, and highly reliable environment. All transactions are processed and delivered by StubHub and backed by the company's FanProtect Guarantee™. Company partners include the New York Yankees, Chicago Bears and the University of Southern California along with nearly 60 teams in the NFL, MLB, NBA, NHL and NCAA complemented with music artists like Madonna and companies such as ESPN and American Express.

StubHub is an eBay company (NASDAQ: EBAY). For more information on StubHub, visit

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