May 24, 2010 10:08 ET

2009 Consumer Channel Preference Survey for Financial Services Released

ROCKVILLE, MD--(Marketwire - May 24, 2010) - has announced the addition of IDC 's new report "Business Strategy: Results from the 2009 U.S. Consumer Channel Preference Survey - Transaction-Happy Customers," to their collection of Banking market reports. For more information, visit

This IDC Financial Insights report takes a deep look into the findings of the 2009 U.S. Consumer Channel Preference Survey while comparing its results with those from previous years to provide valuable trend analysis.

"What we continue to note is that each new channel provides its own unique set of challenges to the industry," says Marc DeCastro, research manager, Consumer and Community Banking, IDC Financial Insights. "Line-of-business managers have an interesting challenge, increasing channel usage while being pressured to reduce costs. It is more important to develop strategies that look at the overall unique customer profitability rather than consistently adding to the cost structure. Proper channel management is key to expanding and developing a long-term profitable customer relationship."

Topics covered in the report include...

  • Survey Results
  • Account Opening Preferences
  • Channel Interaction
  • Breakdown of Usage by Age
  • Breakdown of Usage by Household Income
  • Frequency of Utilization
  • Current Banking Relationships
  • Relationship Activity -- Last Year
  • Future Outlook
  • Essential Guidance
  • Actions for Financial Institutions
  • Actions for Vendors
  • Several Beneficial Figures

For more information, visit

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