SOURCE: New York Festivals

New York Festivals

April 20, 2009 07:23 ET

2009 Innovative Advertising Award Winners Announced; Goodby, Silverstein & Partners Wins Grand Trophy For The Second Year

NEW YORK, NY--(Marketwire - April 20, 2009) - New York Festivals announced the winners of the 16th annual Innovative Advertising Awards, honoring the most creative digital, interactive and emerging advertising from around the world. The 2009 competition awarded one prestigious Grand Trophy, fifteen Gold awards, nineteen Silver, twenty-nine Bronze awards and one hundred twenty-eight Finalist Certificates.

Goodby, Silverstein & Partners received the Grand Trophy for the second year in a row for their groundbreaking entry "Hotel 626" for client Doritos. The agency also garnered four Gold medals, two for client Nintendo Wii, and two for clients Sprint and California Fluid Milk Processors Advisory Board.

"Hotel 626" was created to celebrate the "return from the dead" promotion of two special Doritos flavors made available during Halloween. The winning entry is an interactive haunted hotel that takes the viewer through a frightening on line experience combining live action footage with digital environments. Users find themselves trapped in a hotel room with only their webcam, microphone and mobile phone to help them escape. Players must maneuver through darkened hallways, a madman's lair, and sing a demon baby to sleep in order to find their way to safety.

"When we set out to make Hotel 626, we knew we wanted to create something unique: a website that could really scare our audience. With the help of B-reel, we feel that we used technology to truly get under people's skin. The website truly is a testament to the power of never saying 'no.' No matter how outlandish the request, our good friends at B-reel, the remarkable team here at GS&P and our tremendously courageous clients worked together to push the limits of technology, to break through the barriers of what was possible to create a truly unique user experience," said Rick Condos and Hunter Hindman, Associate Partners/Group Creative Directors, Goodby, Silverstein & Partners.

Eight Gold Medalists were honored from around the globe: Abbott Mead Vickers BBDO of London, England won the Gold medal for their entry "Tipping Point" produced for client Draught Guinness; AKQA Limited, London, England received the Gold medal for their entry "NIKE PHOTOiD" for client Nike; and BETC Euro RSCG of Paris, France, was awarded the Gold medal for "The Ad Auction" for client eBay. Other Gold winners include: MediaFront AS of Oslo, Norway won two Gold medals for their client Sol for "Sol Comments"; and Forsman & Bodenfors of Gothenburg, Sweden was awarded two Gold Medals for their entry "Come into the closet Let's Dance" for their client IKEA. A Gold medal was also awarded to McCann-Erickson Tokyo, Japan for their entry, "The Eco Zoo" for The Eco Zoo.

The United States was awarded seven Gold medals: San Francisco's Goodby Silverstein & Partners struck gold winning four Gold medals, two for Nintendo Wii "WarioLand Shake It"; and one medal each for "GotMilk.com" for California Fluid Milk Processors Advisory Board and "Sprint Now" for client Sprint. DDB San Francisco received two Gold medals for their entry "The Reverse Graffiti Project"; and Leo Burnett Chicago was honored for "Flooded Home" for client Comite Internacional de la Cruz Roa.

The 2009 Grand Jury awarded finalists from twenty-two countries on six continents. Entries were judged at a live session and on line by panels of new media and guerrilla marketing experts. Categories include: guerrilla, viral and ambient marketing, website, advergames, and campaigns that include on-line elements. Other categories range from event/nightlife and mobile marketing to street teams, and legal graffiti.

Winning entries of the Innovative Advertising Awards will be featured on the web in the New York Festivals showcase section www.newyorkfestivals.com. Award winners are promoted internationally by a network of NYF representatives in 84 countries around the world.

All press inquiries are welcome and should be directed to Gayle Mandel: gmandel@newyorkfestivals.com. Ph: 1 212 643 4800

International Awards Group:

International Awards Group, LLC (IAG) provides processing services and organizes competitions for the New York Festivals Awards Brands (NYF): NYF Advertising in All Media Awards; NYF Film & Video; NYF Television Programming and Promotion; NYF Radio Programming and Promotion; and NYF Innovative Advertising. In addition, IAG also oversees three stand-alone international competitions: The Midas Awards for Financial Services Communications, the Global Awards for Healthcare Communications and the AME Awards for Advertising & Marketing Effectiveness. Entries to each of the competitions are judged around the world by panels of peers in their respective industries. Founded in 1957, IAG/NYF now has representation in 62 countries. For more information, go to www.newyorkfestivals.com.

Contact Information