SOURCE: LA County Fair

LA County Fair

October 13, 2009 11:00 ET

2009 L.A. County Fair Takes Community Involvement to the Next Level

Major Donations Made to Think Cure, Ronald McDonald House, American Red Cross, USA Cares and Los Angeles Regional Food Bank

POMONA, CA--(Marketwire - October 13, 2009) - The L.A. County Fair just wrapped its 87th edition and should be in the running for its own blue ribbon for its community involvement efforts. The 2009 L.A. County Fair partnered with causes dear to its Southern California neighbors including Think Cure, Ronald McDonald House, the American Red Cross, USA Cares and the Los Angeles Regional Food Bank among others. Leveraging its high volume of guests, large cash and in-kind donations were made to these cause-related organizations.

"The L.A. County Fair attracts more than one million guests every year, all of whom come out for a good time but who are also out to help a good cause," said Dale Coleman, Vice President of Sales, Marketing and Creative Programming. "Every year, we partner with great organizations that give back to our guests in one way or another and this year was particularly successful."

Through various promotions offering discounts and the option to help those in need, the L.A. County Fair was able to donate $53,954 to the Ronald McDonald House on McDonald's Wednesdays, $11,000 to Think Cure on Dodger Day, and $10,963 to USA Cares for the Day for Heroes Fridays.

As part of the Fair's educational program, FairKids Discovery Club Field Trip Program, a grand total of 108,000 local school children, teachers and chaperones attended the L.A. County Fair free. The L.A. County Fair took it one step further by mobilizing the community to donate $150,000, offsetting bus transportation costs for the field trips.

New this year, Food Drive Fridays were a big hit with guests receiving one free admission with five canned products from Ralphs' Private Label. A total of 59,000 cans were collected and given to the Los Angeles Regional Food Bank. The L.A. County Fair has estimated they gave up the equivalent of $120,000 in admission revenues with this promotion.

Working with the USC Mobile Blood Drives and the American Red Cross, the L.A. County Fair appealed to its wide fanbase with a free ticket for blood donations. The final tally was 126 pints of blood in one day. Meanwhile, the L.A. County Fair helped the Pomona Rotary stage a raffle to fund various Rotary programs, the Foundations at Fairplex and other community organizations, raising a total of $76,000.

There will be plenty of opportunity for community involvement and fun in 2010 too! The L.A. County Fair will run September 4, 2010 through October 3, 2010. To keep up with the latest news and attraction updates at the L.A. County Fair, please visit us at www.LACountyFair.com or check us out on Twitter at www.twitter.com/lacountyfair, on Facebook at www.facebook.com/lacountyfair or on our Hot Blog on a Stick at http://blogs.fairplex.com/blog/fairblog/.

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