Journal de Montreal

Journal de Montreal

September 29, 2011 08:00 ET

2010/11 NADbank Survey: Le Journal de Montreal Ahead for the Last 25 Years!

MONTREAL, QUEBEC--(Marketwire - Sept. 29, 2011) - Results of the 2010/11 NADbank Survey, which measured the readership rates of major dailies across the country from fall 2010 to spring 2011, confirm that Le Journal de Montréal has been ahead for the past 25 years! Le Journal de Montréal now has a weekly readership base of 1,194,400 readers*, that is, 371,600 more readers than its closest competitor – for a solid 45.2% lead.*

Weekdays

Le Journal de Montréal attracts 615,000 readers, that is, 199,700 more readers than its closest competitor, an impressive 48.1% lead.

Saturdays

Le Journal de Montréal now has a total of 667,100 readers, that is, 122,000 more readers than its closest competitor (a 22.4% lead). Meanwhile, La Presse has seen its Saturday readership base shrink by 22,800 readers, a 4% drop.

Reader profile

Despite the web's power of attraction as a news source among the young, Le Journal de Montréal has seen its weekday readership grow in the 18-24 age group. Le Journal de Montréal now has 73,000 readers aged 18 to 24, that is, 10,000 more since the last survey, for a 16% increase. On a weekly basis, Le Journal de Montréal reaches more readers aged 18 to 24 than any other daily in Montreal.

Le Journal de Montréal also attracts more readers in the 35-49 age group: 10,900 more readers on weekdays (+7%), 11,900 more readers on Saturday (+6%) and 4,400 more readers on Sunday (+4%).

Average household income among Le Journal de Montréal readers has increased since the last survey and is now $72,813 among weekday readers (+5%), $71,587 among Saturday readers (+7%) and $72,064 among Sunday readers (+9%). Le Journal de Montréal now boasts a greater number of executives and professionals as part of its readership base: 18,400 more readers on weekdays (+23%), 3,500 more readers on Saturday (+4%) and 10,400 more readers on Sunday (+18%).

A wealth of new features

Over the course of the past year, Le Journal de Montréal has continued to innovate with a wealth of new features for its readers. These include the launch of the "CASA" supplement and arrival of several new well-known columnists, including Jean-Luc Mongrain, Jean Airoldi, Scotty Bowman, Bob Hartley, Isabelle Maréchal and Sophie Durocher. Without forgetting our renowned "Week-end" supplement and the many collectible booklets and special supplements designed for a vast and varied readership.

Le Journal de Montréal would like to take this opportunity to thank its many readers who have enabled it to stay ahead for the past 25 years now and pledges to continue to provide advertisers with new opportunities designed to boost their performance and grow their customer base!

* Source: NADbank, 2010/11, Montreal CMA, adults 18+, 7-day cumulative

Sun Media Corporation

Sun Media Corporation, a subsidiary of Quebecor Media, is Canada's largest newspaper publisher based on printing of paid-circulation and free newspapers, with close to 15.1 million copies published each week. With 42 paid-circulation and free dailies throughout Canada, all with their own dedicated websites, and almost 200 community newspapers, shopping guides and other specialty publications, Sun Media Corporation's English and French language papers are leaders in providing local news and information. Sun Media Corporation aggregates the activities of Osprey Media and Canoe.ca, an integrated company offering e-commerce, information and communication services. It owns the Canoe Network, which attracts 8.7 million unique visitors per month in Canada, including 4.1 million in Québec. Sun Media Corporation provides a range of commercial printing and related services as well as distribution for newspapers, flyers and magazines. For additional details, visit the parent company's website at www.quebecor.com.

Contact Information

  • Source:
    J. Serge Sasseville
    Vice President, Corporate and Institutional Affairs
    Quebecor Media Inc.
    514.380.1864
    serge.sasseville@quebecor.com

    Media contact:
    Denise Lareau, Vice President, Communications and Promotion
    Quebec Operations
    Sun Media Corpration
    514.521.4545, extension 2573
    denise.lareau@journalmtl.com