Canadian Newspaper Association

Canadian Newspaper Association
Extra Awards

Extra Awards
Canadian Community Newspapers Association

Canadian Community Newspapers Association

September 14, 2010 19:00 ET

2010 Extra Awards Winners Announced

TORONTO, ONTARIO--(Marketwire - Sept. 14, 2010) - The Extra Awards celebrate outstanding advertising in newspapers and on their sites. The Canadian Newspaper Association (CNA), in conjunction with the Canadian Community Newspapers Association (CCNA) is pleased to announce the winners of the Extra Awards for 2010.

The 2010 Extra's Best of Show is: MacLAREN McCANN with its outstanding campaign for MasterCard "Word/Sudoku/Crossword".

Other award winners include stunning work from:

RETHINK  
Gold (3): Orkin, "Kitchen", "Living room" and "Bathroom"
Silver: Children of the Street Society, "Mask1/Mask2/Mask3" campaign
Bronze (6): Playland, "Heart", "Brain" and "Guts"
  Executive Dating, "Cupid"
  Offsetters, "Cross Country" and "Biathlon"
Honourable Mentions (3): SkeenaWild Conservation Trust, "Here", "Ecosystem" and "Home"
   
lg2  
Gold (2 – in two categories): Ministère de la Santé et des Services sociaux, "Condoms"
Silver (7): Ministère de la Santé et des Services sociaux, "Snowman" and "Parking"
  Corus Quebec - CKAC, "Little Goal"
  Canac, "Counter/Floor" campaign (2 categories)
  Canac, "Paint/Redo/Build" campaign (2 categories)
   
LOWE ROCHE  
Gold: Audi Canada, "100 years" insert
Silver (2): Audi Canada, "Classifieds"
  ALS Society of Canada, "Helping"
Bronze (5): Toronto Zoo, "Snow balls/Snow angel" campaign
  Audi Canada, "Review", "30% less ink" and "Classified/Review" campaign
  ALS Society of Canada, "Shaving";
   
DDB Canada, Toronto  
Bronze (5): Manulife Investments, "Travel" and "Sports"
  Toronto Crime Stoppers, "Fork"
  Marketing Hall of Legends, "NY" and "Nike"
Honourable Mention: Marketing Hall of Legends, "Wheaties"
   
MacLAREN McCANN  
Best of Show: MasterCard Canada, "Word/Sudoku/Crossword" campaign
Gold (2): MasterCard Canada, "Word/Sudoku/Crossword" campaign and "Circles"
Silver: MasterCard Canada, "Second first step"
   
COSSETTE  
Gold (2): Eye Weekly, "Commuter glove" (won in two categories)
Silver: Summerhill Impact, "What you see"
   
EXTREME GROUP  
Bronze (2): Grand & Toy, "Hockey pen" and "Oil can"
   
TAXI Canada  
Silver: Pak-N-Stor, "Basement/Bedroom/Garage" campaign
   
PUBLICIS, Toronto  
Bronze: City of Toronto, "Grenade"
   
Target  
Bronze: Department of Newfoundland & Labrador, "Ancient land"
   
AGENCY59  
Bronze: Waste Management, "Shrinking ad"
   
GREY Canada  
Honourable mention: Special Olympics Canada, "40 years"

John Hinds, President and CEO of the CNA/CCNA states, "We were thrilled with the quality and quantity of the work that we saw this year. Each year, it keeps getting better and better. This year's winner and many of gold's are ad campaigns that were designed to fit the newspaper medium – enhancing their effectiveness."

To view all the award winning ads, visit www.cna-acj.ca/extras or for French: http://www.cna-acj.ca/fr/prix-extra

Contact Information

  • Canadian Newspaper Association
    Suzanne Raitt
    VP Marketing & Innovation
    416-923-3577