WWF-Canada

WWF-Canada
Vancouver Aquarium

Vancouver Aquarium

September 27, 2010 08:00 ET

2010 Great Canadian Shoreline Cleanup a Success!

From Food Wrappers to Suitcases, Thousands Step Up to Remove Shoreline Litter Across Canada

TORONTO, ONTARIO and VANCOUVER, BRITISH COLUMBIA--(Marketwire - Sept. 27, 2010) - Vancouver Aquarium and WWF-Canada are proud to announce that the 17th annual Great Canadian Shoreline Cleanup, presented by Loblaw Companies Limited, was a great success, with over 47,000 Canadians having registered to clean over 1,200 sites across Canada.

Over the week of September 18 to 26, volunteers removed plastic bags, glass bottles, cigarette butts and hundreds of other items that put our ecosystems and aquatic animals at risk. They also found unusual items, including a suitcase in Toronto, a safe full of documents in Ottawa, a lava lamp in Halifax, faux fur in Vancouver, and a bird bath in Montréal!

"Shoreline litter is an entirely preventable issue, which is why we're so happy to have such a strong response from Canadians," said Jill Dwyer, Manager, Great Canadian Shoreline Cleanup. "Their commitment to cleaning local shorelines and trying to prevent litter from happening has made a tremendous difference across the country. We hope to build on this year's success in 2011 with even more sites and participants."

"We're thrilled that so many Canadians came out for the Great Canadian Shoreline Cleanup and got involved with caring for their local ecosystems," said Christina Topp, Vice President, Communications and Marketing, WWF-Canada. "We hope that the cleanup has helped Canadians recognize the importance of our waterways, and the growing need to preserve our freshwater and ocean resources, a top priority for WWF-Canada."

The 2010 Great Canadian Shoreline Cleanup was made possible by the generosity of presenting sponsor Loblaw Companies Limited, as well as national sponsors Molson Canada and Home Depot Foundation Canada. This program is part of Loblaw's three-year, $3 million partnership with WWF-Canada to support public mobilization activities across Canada.

"Loblaw is proud to be the presenting sponsor of this year's Great Canadian Shoreline Cleanup," said Bob Chant, vice president, Corporate Affairs, Loblaw Companies Limited. "Through the proceeds of our five cent charge on plastic shopping bag program Loblaw has been able to support programs such as the Great Canadian Shoreline Cleanup to help Canadians continue to minimize their environmental footprint through easy, eco-friendly actions."

In 2009, approximately 161,000 kg of litter was removed from Canadian shorelines; this is the approximate weight of 358 adult male moose. Final results for the 2010 Great Canadian Shoreline Cleanup, presented by Loblaw Companies Limited, will be released in November, after it has been submitted to the International Coastal Cleanup, the world's only international item-by-item, location-by-location snapshot of marine debris. This information helps build a better foundation for solutions to the world's aquatic litter problem.

Photographs from specific cleanups across Canada may be made available upon request.

About the Great Canadian Shoreline Cleanup

A joint conservation partnership between WWF-Canada and the Vancouver Aquarium, the Great Canadian Shoreline Cleanup aims to promote understanding of shoreline litter issues by engaging Canadians to rehabilitate shoreline areas through cleanups. It is now one of the largest direct action environmental events in Canada, engaging tens of thousands of participants annually in every province and territory. The 2010 annual Great Canadian Shoreline cleanup happened September 18-26. For more information, visit www.shorelinecleanup.ca.

About Vancouver Aquarium

The Vancouver Aquarium is a global leader in connecting people to our natural world, and a self-supporting, non-profit association dedicated to effecting the conservation of aquatic life through display and interpretation, conservation, education, research, and direct action. Learn more at www.vanaqua.org.

About WWF-Canada

WWF-Canada is one of the world's largest and most respected independent conservation organizations, with more than five million supporters and a global network active in over 100 countries. WWF's mission is to stop the degradation of the earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. Learn more at www.wwf.ca or www.facebook.com/wwfcanada.

About Loblaw Companies Limited

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food distributor and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ over 138,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian customers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh Style® brands. In addition, the Company makes available to customers President's Choice Financial® services and offers the PC® points loyalty program.

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