SOURCE: Industrial Info Resources

Industrial Info Resources

February 14, 2011 05:30 ET

2011 Expected to Be Comeback Year for Chrysler and Fiat, an Industrial Info News Alert

SUGAR LAND, TX--(Marketwire - February 14, 2011) -  Researched by Industrial Info Resources (Sugar Land, Texas) -- Neither the Chrysler Group LLC (Auburn Hills, Michigan) nor Fiat SpA (PINKSHEETS:FIATY) (Turin, Italy) are the names that come to mind when talking about the North American automotive sector. Chrysler and Fiat have been planning their triumphant comebacks for some time now.

Chrysler has been revamping its lineup of vehicles to move it more into line with the types of vehicles its larger cousins are having so much success selling in North America. Fiat will take advantage of the growing small-car market. If Chrysler can remain profitable throughout this year, it will be able to pull off its IPO, which will, hopefully, vault the automaker back into the spotlight and make the questions about the automaker's profitability a thing of the past.

Fiat is poised to take advantage of Chrysler's distribution network to get its own models back into the market while helping to increase Chrysler's footprint as well, thanks to the specific models each automaker brings to the table. While many questioned the acquisition of Chrysler by Fiat during Chrysler's bankruptcy, all of the work and planning now appears to be paying off for both automakers, and 2011 will possibly be the year they both get back on track in North America.

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