Extra Awards

Extra Awards
Newspapers Canada

Newspapers Canada

September 14, 2011 06:00 ET

2011 Extra Awards Winners Announced

TORONTO, ONTARIO--(Marketwire - Sept. 14, 2011) - The Extra Awards celebrate outstanding advertising in newspapers and on their sites. Newspapers Canada is pleased to announce the winners of the Extra Awards for 2011.

The 2011 Extra's Best of Show is COSSETTE Quebec with its outstanding campaign for Korrigane, "Une pub faite à la main pour des bières faites à la main".

Other award winners include stunning work from (in order of number of awards received):

Silver: Fondation de la Maison de Père, "La Maison du Père"
Bronze (4): Ministère de la Santé et des Services sociaux, "Hockey"
and "Anniversaire"
Corus Québec,"Tennis"
Groupe Librex, "Still Alive"
Honourable Mentions (2): Ministère de la Santé et des Services sociaux, "World AIDS
Day 2010" online ad
Groupe Librex, "Still Alive"
Best of Show: Korrigane, "Une pub faite à la main pour des bières faites à la main"
Gold (2): Korrigane, "Une pub faite à la main pour des bières faites à la main" (won in two categories)
Gold McDonald's, "Newspaper Box Oven"
Silver McDonald's, "Newspaper Box Oven"
Bronze McDonald's, "Coupon"
Gold: Audi Canada, "Split Headline"
Silver: Audi Canada, "re:Design" ad supplement
Bronze (2): Audi Canada, "Meteor Shower"
Bensimon Byrne
Gold: Canadian Football League, "Single Game Tickets TiCats/Lions/Argos" campaign
Silver: Canadian Football League, "Lobster"
Bronze: Canadian Football League, "Single Game Tickets"
Honourable Mention: Ultimate Fighting Championship, "Face Punch"
Gold: Dairy Farmers of Canada, "Cheddar/Swiss/Blue" Art Direction
Bronze: Dairy Farmers of Canada, "Swiss"
Honourable Mention: Dairy Farmers of Canada, "Cheddar/Swiss/Blue" campaign
Bronze: Canadian Tire, "Homecoming Bring It On"
Toronto Star
Gold: Shaw Media / History Channel, "The Kennedy's"
Silver: Shaw Media / History Channel, "The Kennedy's"
Silver: Metro, "Subway/Hands/Eyes" campaign
Bronze: Playland, "Airhorn"
doug & serge
Bronze (2): Canadian Film Centre, "Chainsaw" and "Chainsaw/Café" campaign
Gold: Walk Without Fear Foundation, "Close to Home" online ad
DDB Toronto
Silver: Toronto Crime Stoppers, "Expose - Hoodie/Hat/Bandana" campaign
BBDO Toronto
Bronze: Cara Operations Ltd., "Chicken Word Search"

Suzanne Raitt, VP of Marketing & Innovation at Newspapers Canada states, "Each year we are thrilled with the quality and quantity of the creative work found in newspapers and their sites across Canada. This year we had more online entries than ever before and you will see some outstanding examples were honoured. This year's Best of Show winner and many of Gold's are ad campaigns that were uniquely designed to fit the medium – enhancing their effectiveness!"

To view all the award winning ads, visit http://www.newspaperscanada.ca/extras or for French: http://www.journauxcanadiens.ca/prix-extra.

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