SOURCE: StrongMail


January 06, 2011 08:00 ET

2011 Social Marketing Business Forecast to Be Presented in Live StrongMail Webinar

Altimeter Group Industry Analyst Jeremiah Owyang to Present New Research on Changing Social Media Marketing Priorities as Well as Insight for Choosing the Right Partner

REDWOOD CITY, CA--(Marketwire - January 6, 2011) -  StrongMail, a leading provider of online marketing solutions for email and social media, today announced that it will be hosting a free webinar for Fortune 2000 digital marketers titled "2011 Social Marketing Business Forecast" on Tuesday, January 18, 2011. During this interactive event, Altimeter Group Partner Jeremiah Owyang will present new research that details current and future enterprise-level investment in social media marketing programs, as well as insight into choosing the right partner.

While social media marketing may be experiencing rapid growth, the myriad of social tactics and tools and a general lack of measurement make it difficult for marketers to determine the proper level of investment for their organization. Further complicating matters, marketers struggle with whether a big ad firm or a boutique social media agency would be more effective at driving results for their business. This webinar will outline where social media marketers are investing their budgets for maximum impact, including new innovations that are emerging through boutique social media agencies.

Join industry experts Jeremiah Owyang and Michael Della Penna to get valuable insight for making the right investment for your business, as well as proven strategies and tactics that can help you extend your brand to new audiences. Plus, get your questions answered in an extensive Q&A session.

Title: "2011 Social Marketing Business Forecast"
Date: Tuesday, January 18, 2011
Time: 10:00 a.m. PT / 1:00 p.m. ET
Free Registration:

Webinar Topics:

  • How the role of a social media strategist is evolving in 2011
  • New programs and initiatives to speed adoption and build customer loyalty
  • Social media marketing budget allocations in the current and new year
  • Key shifts in areas of focus and priorities for 2011
  • What leading brand marketers can accomplish with boutique social media marketing agencies


  • Jeremiah Owyang, Partner, Altimeter Group
  • Michael Della Penna, Managing Director, threadmarketing, A StrongMail Company

About StrongMail Systems, Inc.
StrongMail enables marketers to forge meaningful, profitable and long-lasting connections with their customers through email marketing and social media. With our unique combination of technology and services, StrongMail takes a fundamentally different approach that offers many distinct advantages. StrongMail's dedicated solutions offer the lowest cost of ownership of any tier-one solution and easily connect with customer data for superior relevancy and performance. Threadmarketing, StrongMail's email and social CRM agency, provides groundbreaking strategic and creative services to help marketers listen, learn, engage and influence best customers. It's these differences that have led Fortune 2000 brands to switch to StrongMail. Learn more at or via the links below.