SOURCE: Specialty Coffee Association of America

Specialty Coffee Association of America

May 18, 2011 17:53 ET

2011 World Barista Championship Set to Take Place in Bogota, Colombia, June 2-5, 2011

LONG BEACH, CA--(Marketwire - May 18, 2011) - The 12th Annual World Barista Championship will be held in Bogotá, Colombia, in conjunction with the ExpoEspeciales ( annual conference and exhibition hosted by the Colombian Coffee Growers Federation, June 2-5, 2011. This marks the first occasion for the competition to take place in Colombia, and as the largest producer of washed mild Arabica coffee, those most commonly used in specialty coffee, the country will showcase its coffee industry through a variety of events and promotions. Most notably, each of the national barista champions who are vying for the world title will tour coffee farms in Armenia and visit the National Coffee Park prior to the event.

The World Barista Championship (WBC) is organized by World Coffee Events, which was founded by the Speciality Coffee Association of Europe (SCAE) and the Specialty Coffee Association of America (SCAA). The WBC brings competitors together from over fifty (56) nations who will each prepare 4 espressos, 4 cappuccinos, and 4 original signature drinks to exacting standards in a 15-minute performance set to music as they compete for the world title. A panel of forty-two (42) Certified World Barista Championship Judges from around the world rate the performances.

The World Barista Championship is the culmination of yearlong activity among nearly sixty (60) officially licensed partner countries and is designed to highlight extraordinary professionalism in coffee, foster learning and business relationships among the coffee community, and help introduce coffee drinkers to exceptional product and preparation. Managing Director of World Coffee Events, Cynthia Chang, explains, "This event is so much more than a competition, it represents the passion of an industry dedicated to great coffee, a sustainable supply chain, and the desire to continually delight customers."

This year the competition takes place in the largest space ever, and in addition to the competition, guests will experience and World Barista Championship espresso bar and brew bars featuring Cup of Excellence ( coffees from Colombian farms. The event may also be viewed via video stream, accessible through the World Barista Championship web site. Sponsors include: Colombian Coffee Growers Federation, Nestlé Nespresso SA, Nuova Simonelli, MAHLKÖNIG, Urnex Brands Inc., and Everpure.

The World Barista Championship schedule and links to information on the full event programme may be accessed at

The World Barista Championship is the preeminent international coffee competition. The organization -- founded by the Speciality Coffee Association of Europe and the Specialty Coffee Association of America -- focuses on promoting excellence in coffee, advancing the barista profession, and engaging a worldwide audience with an annual championship event that serves as the culmination of events held in more than 50 member nations around the globe.

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