Journal de Montreal

Journal de Montreal

October 23, 2013 05:30 ET

2012/13 NADbank Survey: NADbank Survey Results Confirm that Le Journal de Montreal is "The Newspaper People Like to Read"

MONTREAL, QUEBEC--(Marketwired - Oct. 23, 2013) - It is with great pride that Le Journal de Montréal acknowledges the results of the 2012/13 NADbank survey, which measured the readership levels of the main daily newspapers across the country from fall 2012 to spring 2013. Once again, survey results show that Le Journal de Montréal is still Quebec's most widely read newspaper - 7 days a week! Le Journal de Montréal now attracts 1,176,200 readers a week, which is 328,400 more readers than La Presse, a solid 39% lead. Le Journal de Montréal draws 39,700 more readers per week than in the previous survey conducted last fall (a 4% increase), while its main competitor has seen its readership drop by 5,7001.

Weekdays (read yesterday)

With a grand total of 530,200 readers, Le Journal de Montréal has 92,700 more readers than La Presse, which is a 21% lead. While Le Journal de Montréal has seen its readership increase by 10,500 readers since the NADbank results published last March, La Presse has lost 2,900 readers2. In fact since last fall NADbank survey, La Presse has seen its readership decline by 27,000 (a loss of 6%)1. These results mean that Le Journal de Montréal is the most widely read daily on weekdays.

Saturdays

Le Journal de Montréal is and remains Number 1 on Saturday with 554,900 readers, which is 45,700 more readers than La Presse (+9%). Le Journal de Montréal has seen its readership increase by 48,600 readers since the NADbank results published last March (+10%)2. Since last fall's survey results, La Presse has seen its readership decline by 29,500 readers (-6%)1.

Sundays

The Sunday edition of Le Journal de Montréal attracts 387,900 readers, an increase of 28,600 readers since the results from last March (+8%)2 and of 17,200 readers since last fall's results (+5%)1.

Readership profile

Le Journal de Montréal attracts even more women every week, with 29,000 more female readers than last year, a rise of 6% (7-day cumulative). Le Journal de Montréal has also made major gains in the 25-34 age bracket, with 17,000 more readers on weekdays (+29%), 4,600 more on Saturday (+6%) and 11,900 more on Sunday (+28%) since last fall's survey results1.

Overall reach

Le Journal de Montréal's overall reach (print, web and mobile) now encompasses 1,272,100 readers as compared with 1,114,800 for La Presse. In all, Le Journal de Montréal attracts 157,300 more readers than La Presse, a significant 14% lead.

An even more eye-catching and appealing newspaper!

These outstanding results don't factor in the recent upgrades made to Le Journal de Montréal since October 1. With its new logo, graphic design style, enhanced content, and new signature line, Le journal qu'on aime lire ("the paper people like to read"), Le Journal de Montréal is even more appealing and reader-friendly than ever. As part of the new-look Le Journal de Montréal, the daily has launched JM, its new detachable supplement featuring new and captivating theme-based content every day of the week: Health (Monday), Vacations (Tuesday), Fashion (Wednesday), Flavours (Thursday), Out on the town (Friday), Tech (Saturday) and Books (Sunday). A new section devoted to world news, a new page dedicated to money matters, and a host of new columnists featuring wide-ranging opinion round off the latest upgrade to Le Journal de Montréal.

"We're extremely pleased with these tremendous results that clearly show the pride of place that Le Journal de Montréal enjoys among people in Quebec in their daily lives. The launch of the paper's new look a couple of weeks ago is the result of the work and vision of a team that is driven to provide readers with the most comprehensive and enjoyable paper to read in all of Quebec, as our new tagline - Le journal qu'on aime lire or the paper people like to read - clearly states," says Lyne Robitaille, President and Publisher of Le Journal de Montréal.

Le Journal de Montréal wishes to thank its loyal readers and valued advertisers for making it the Number 1 newspaper in Quebec - for over 27 years! Le Journal de Montréal truly is the paper people like to read!

12012/13 vs. 2011/12 NADbank, Montreal CMA, adults 18+

22012/13 vs. 2012 NADbank, Montreal CMA, adults 18+

About Sun Media Corporation

Sun Media Corporation, a subsidiary of Quebecor Media Inc., is Canada's largest newspaper publisher, based on the circulation of paid and free newspapers, publishing over 15.1 million copies each week. With 36 paid-circulation daily newspapers and 3 free dailies in 9 of the 10 largest urban markets in Canada, each with its own dedicated web site, and almost 200 community newspapers, shopping guides and other specialty publications, Sun Media Corporation's English and French language newspapers and websites make it a leading provider of local news and information. Sun Media Corporation includes the activities of Osprey Media and Canoe.ca, an integrated enterprise offering e-commerce, information and communication services that operates a network of Internet portals that attracts over 10.5 million unique visitors per month in Canada, including 5.7 million in Quebec. Sun Media Corporation also provides a range of commercial printing and related services as well as distribution services for newspapers, flyers and magazines.

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