SOURCE: The Values Institute at DGWB

The Values Institute at DGWB

The Values Institute at DGWB

June 01, 2012 14:54 ET

2012 Most Trustworthy Brands Announced

The Values Institute at DGWB and OC METRO Celebrate Those 10 Brands That Are Doing It Right in 2012

SANTA ANA, CA--(Marketwire - Jun 1, 2012) - The organizers of the Orange County Trust Summit -- the annual celebration of local brands doing the best job at connecting with their customers -- have unveiled the Most Trustworthy Brands in Orange County for 2012.

This year, 10 local brands based in, or commonly associated with, Orange County have been selected for exemplary public trust and social entrepreneurialism following a six-month survey and peer review effort organized by The Values Institute at DGWB and OC METRO. The brands will be feted at the 3rd Annual Orange County Trust Summit in front of more than 400 Southern California business and nonprofit leaders, marketing strategists and entrepreneurs June 12 at the Disneyland Hotel.

The 2012 Most Trustworthy Brands: Orange County Edition™ finalists include the Anaheim Ducks, Automobile Club of Southern California, Black & Decker, Discovery Science Center, Goodwill of Orange County, Kaiser Permanente, Oakley, South Coast Plaza, Wahoo's Fish Taco and Whole Foods. To read more about each brand, see the June 2012 cover story of OC METRO magazine, now on newsstands, or go to

"Consumer trust has become the corporate asset that separates good brands from great ones," explained Mike Weisman, the Values Institute's founder who is also co-founder and president of DGWB Advertising and Communications of Santa Ana, Calif. "These household names are prime example of those great brands that are as successful in the customer and public mindset as they are at the cash register."

In addition to revealing the ten Most Trustworthy Brands: Orange County Edition honorees for 2012, organized jointly by The Values Institute at DGWB and OC METRO, the OC Trust Summit will feature a panel discussion and Q&A about trust building best practices by past Most Trustworthy Brands. Cal State University at Fullerton will also be introduced as a 2012 Most Trustworthy Brands academic and event partner.

Also scheduled is a keynote speech by Mandy Levenberg, one of the country's foremost experts on cause-related marketing. This prolific consumer strategist from the global trends company Iconoculture will share how she's helped companies like Amazon, Starbucks, General Mills, Procter & Gamble, The Gap and Taco Bell fuel brand trust and authentic customer relationships through inspired corporate social responsibility.

2012 Most Trusted Brands: Orange County Edition used a proprietary online survey measuring trust through 25 trust dimensions in five "macro" values categories of ability, consistency, identification, sincerity and concern, to create a short list of brands to spotlight for the year. Brands were also added to this list as nominated by the editorial staff of OC METRO, the board of directors of The Values Institute at DGWB and researchers from Cal State University at Fullerton, a co-presenter of the 2012 program and an MTB academic partner.

For tickets, go to the 3rd Annual Orange County Trust Summit website.

About The Values Institute at DGWB
The Values Institute at DGWB is a social science research entity housed at Southern California's DGWB Advertising & Communications. The Values Institute grew out of the agency's more than two decades of work helping Fortune 500 clients and nonprofits build long-term relationships with their constituents based on shared values and socially responsible behavior. Founded by DGWB President Mike Weisman and Chesley Beaver, the agency's former director of strategic planning turned USC social science researcher, the Institute is led by an advisory board of leaders at academic, nonprofit and for-profit organizations involved in values-based marketing and social entrepreneurialism. For information, contact Mike Weisman directly at (714) 881-2300.

OC METRO is a monthly business publication, delivering daily news to more than 300,000 Orange County, Calif. readers through its interactive website, digital magazine and the award-winning glossy print magazine. For more information, visit Churm Media is a leading, regional full-service media company based in Newport Beach, Calif. The privately held company publishes five niche consumer magazines and five interactive websites serving readers and advertisers in five Southern California counties: Orange, Los Angeles, San Diego, San Bernardino and Riverside. The company prints and distributes more than 400,000 magazines per month, with a total audience, print, online and events, of more than 1 million readers/ viewers per month.

Contact Information