2012 Rolling Strong(TM) Driver Wellness Tour Takes to the Road

LAS VEGAS, NV--(Marketwire - Apr 5, 2012) - The 2012 Rolling Strong™ Driver Wellness Tour begins its nationwide appearances at nine Pilot Flying J locations beginning April 18, 2012 through December 12, 2012. Drivers will have the opportunity to work out with Rolling Strong and receive free tools to help them on the road to better health. Rolling Strong's Driver Wellness Tool Bag Program is driver designed with tools available for them where they work, on the road.

"We are very excited to kick off the 2012 Rolling Strong Driver Wellness Tour," said Bob Perry, "The Trucker Trainer™" and chairman of the American Trucking Association's Safety Management Council's Health & Wellness Working Group and President of Rolling Strong. "Rolling Strong is here to help trucking companies of any size begin a wellness program designed for their drivers' needs and their unique workplace out there on the road. We have a proven program that is effective in helping companies reduce their drivers' biometric results (high blood pressure, BMI, sugar and weight)."

The program is built around driver advocacy and the need to help educate them on the benefits of wellness.

"As the driver-driven company, Pilot Flying J is proud to partner with Rolling Strong to bring health and wellness events to our customers on site at our travel centers and travel plazas across the nation," said Jimmy Haslam, CEO of Pilot Flying J. "The convenience of our customers is always a top priority at Pilot Flying J, so making these valuable tools available to professional drivers where they already stop to refuel and refresh is key."

The event is uniquely designed for drivers as well as visitors to the Pilot Flying J travel centers to come and learn more about wellness through a highly visible, interactive, energizing and informative program. Each event will be held from 10 a.m. to 4 p.m. and will include the following activities:

• All sites will have a table for healthy product samples, coupons and educational materials from Kroger Pharmacy, Bayer HealthCare and EBOOST. Drivers will have the opportunity to register to win fitness prizes.
  
  
• Kroger Pharmacies will have a wellness educator available for questions and blood pressure readings.
  
  
• Bob Perry and Rolling Strong Trainers will be onsite to take drivers through 10 minute workouts using a truck. At each event drivers will have the chance to work out and learn more about wellness tools that are available to them where they work, on the road. Other exercises will include cardio and fitness activities using the "Trucker Trainer" Power Block set.
  
  
• In addition, drivers will have the opportunity to walk with Bob Perry as he rolls his GoodYear^® Truck Tire for 7 miles at each event. The roll event promotes awareness to increase the lifespan of the professional truck driver by making lifestyle changes on the road and at home. The 7 mile tire roll is part of a 63 mile distance. Each mile symbolizes a year of a professional driver's life, with 62 years as the average lifespan, according to the Centers for Disease Control and Prevention. Bob will be rolling the tire 63 miles total to communicate the importance of extending the life of the professional driver.
  
  
• One driver at each location will win a Grand Prize Wellness Package valued at $1,200. The package includes the "Trucker Trainer" Power Block Special Edition set, a Power Block bench, a six-month free membership to Snap Fitness using any nationwide locations, a $25 card to spend on Rolling Strong Nutritional Products and free monthly access to over 1,800 truck friendly healthcare clinics throughout the US to receive screenings (weight, BMI, heart rate and blood pressure) valued at $300.
  
  

Download Rolling Strong's "RoadApp" at http://rollingstrong.com/app to find the closest 2012 Rolling Strong Driver Wellness Tour location.

• 4.18.12: KNOXVILLE, TN - 800 Watt Road @ I-40 & I-75, Exit 369
• 5.16.12: MAY: CARLISLE, PA - 1501 Harrisburg Pike @ I-81, Exit 52/I-76, Exit 226
• 6.20.12: JUNE: BROOKS, OR - 4220 Brooklake Road @ I-5, Exit 263
• 7.18.12: JULY: LAKE STATION, IN - 1401 Ripley Street @ I-94, Exit 15b
• 8.22.12: AUGUST: DALLAS, TX - 7425 Bonnie View Road @ I-20, Exit 472
• 9.19.12: SEPTEMBER: ALTOONA, IA - 3231 Adventureland Drive @ I-80 & US 65, Exit 142
• 10.17.12: OCTOBER: AVONDALE, AZ - 16189 S. Sunshine Blvd @ I-10, Exit 208A
• 11.14.12: NOVEMBER: FORT PIERCE, FL - 100 North Kings Hwy @ I-95 Hwy 68, Exit 131
• 12.12.12: DECEMBER: HESPERIA, CA - 8701 Highway 395 @ I-15, Exit 141

About Rolling Strong
Rolling Strong™ is the leader in driver wellness providing the only driver wellness program that is driver-designed and delivered to drivers where they work and live, on the road. Rolling Strong is on a mission to educate drivers and share life-changing products and services to help them while on the road. By providing transportation companies and their drivers as well as owner operators with in-terminal and on the road wellness programs, drivers finally have access to a wellness program that makes sense for them. Personalized wellness programs include Rolling Strong driver health and wellness checks at client terminals, access to a national network of retail clinics for bio screening and discounted acute care, DOT compliance, driver fitness programs, wellness kits and telephonic health coaching. For more information about Rolling Strong™, call 888-506-6079 or visit www.rollingstrong.com.

About Pilot Flying J
Pilot Flying J, the driver-driven company, is headquartered in Knoxville, Tennessee, and has more than 550 retail locations across North America. Pilot Flying J is also one of the nation's largest wholesale fuel providers, delivering over 500 million gallons of fuel to thousands of customers in 47 states and eight Canadian provinces. The company employs approximately 18,000 people and is the largest operator of travel centers and travel plazas in North America. Visit http://www.pilotflyingj.com/ for more information.